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By Affiverse
Catena Media expands UK racing presence with latest acquisition
Stockholm-listed Catena Media has grown into the UK horse racing market with the acquisition of GG.co.uk for £2m. Purchasing the UK-facing horse race betting affiliate Catena Media has emphasised its... Read More
Article
• April 26, 2018
By Affiverse
BETDAQ enriches racing sponsorship portfolio
BETDAQ has announced a one-year extension to its sponsorship at Punchestown Festival, Ireland’s major international horse racing event. As one of the main sponsors of the 2018 event, which began... Read More
Article
• April 26, 2018
By Affiverse
10 actionable steps for performing site audits
If your site has been ticking away for a while, but isn’t really growing an audience then you need to consider running a site audit so that you can have... Read More
Article
• April 25, 2018
By Affiverse
Raketech launches listings platform TVsportguide.com
Malta-headquartered online affiliate and content marketing firm Raketech has announced the launch of TVsportguide.com, a TV listings platform and mobile app that delivers real-time TV listings for the most popular... Read More
Article
• April 24, 2018
By Affiverse
Site Speed vs Link Building – how this is influencing rankings on Google
If you pull an SEO report for your site, you will probably notice site speed and backlinks cited as highly important factors. While both are important building blocks for your... Read More
Article
• April 23, 2018
By Affiverse
Stars Group acquires SkyBet in landmark deal
The Stars Group has announced an agreement to acquire Sky Betting & Gaming (SkyBet) from CVC Capital and Sky plc, in a cash and stock transaction valued at $4.7 billion.... Read More
Article
• April 23, 2018
By Affiverse
BetVictor celebrates chaos in latest marketing campaign
BetVictor has launched its first multi-vertical campaign ‘Man vs Machine’, under the creative guidance of London marketing agency Karmarama. The HD campaign seeks to ‘celebrate the chaos of sports’, pitting... Read More
Article
• April 23, 2018
By Affiverse
The POGG: Making the case for an affiliate trade union
Duncan “The POGG” Garvie is the Manager and ADR official of ThePOGG.com, a casino review and player complaint management site. Through this role Garvie has become something of an affiliate... Read More
Article
• April 23, 2018
By Affiverse
How casino affiliates can thrive at the World Cup?
The World Cup is rapidly approaching and sports betting affiliates are ready to pounce on this traffic. They’re not the only ones who can benefit however, as casino affiliates also... Read More
Article
• April 20, 2018
By Affiverse
The impact bonus changes will have on acquisition strategies
It has been a turbulent time for the gambling industry lately, with the bonus and advertising changes affecting how casinos market bonus offers without wagering requirements to new customers. The... Read More
Article
• April 19, 2018
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
Meta graphic showing Instagram, Facebook and WhatsApp grouped under one brand.
Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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