Betway has unveiled the appointment of Saatchi & Saatchi London as the operator’s new lead creative agency, as it continues to finalise its marketing restructure.
Saatchi & Saatchi, one of the highest profile international marketing agencies will work on Betway’s multi-million £/€ Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the betting operator.
In making the appointment, Betway has outlined that its marketing team has started work with Saatchi & Saatchi ‘towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide’.
Anthony Werkman, CEO, Betway commented: “As our industry and consumer behaviours change, sport remains a social currency around the world. We’re excited to work with Saatchi & Saatchi on exploring new creative ways to connect with today’s consumers while developing the next phase of our business.
Sam Hawkey, COO, Saatchi & Saatchi, added: “Betway is a business on a strong growth trajectory and we’re delighted be to working with them on the brand’s creative evolution both here in the U.K. and beyond. This ambition for their business and brand coupled with their appetite for great creative work means we can’t wait to get stuck in.”