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By Affiverse
Things you can learn from being like 007
Within iGaming, the competition is fierce. For this reason, it’s always a good idea to keep track of your competition, to figure out what works for them and what doesn’t.... Read More
Article
• May 16, 2018
By Affiverse
DiceKings steps up marketing approach with affiliate programme
DiceKings, the Curacao-based online casino brand, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The DiceKings programme will be managed by Income Access’ in-house... Read More
Article
• May 15, 2018
By Affiverse
PASPA declared “unconstitutional” in landmark Supreme Court ruling
The Supreme Court has opened the door to sports betting in the US, after overturning the longstanding Professional and Amateur Sports Protection Act (PASPA). The decision comes after the state... Read More
Article
• May 14, 2018
By Affiverse
HOWAY! Geordie Shore stars face ASA investigation after online betting promotion
Stars of MTV reality show Geordie Shore are being investigated by the UK Advertising Standards Authority (ASA) for their affiliate marketing activities. The Twitter and Instagram accounts of Scott Timlin,... Read More
Article
• May 14, 2018
By Affiverse
Racing Post expands into affiliate sector with Apsley deal
The Racing Post has moved to expand its industry affiliate marketing presence, confirming that it has acquired a majority stake in Apsley Group International. Confirming an undisclosed sum deal, the... Read More
Article
• May 11, 2018
By Affiverse
Blockchain de-mystified
Blockchain is making waves in iGaming, but like eSports it seems to be a bit misunderstood. There’s no need to feel mystified by it any longer, as we’re answering some... Read More
Article
• May 11, 2018
By Affiverse
Insight to new Content Marketing trends
Affiliates are constantly being told about the importance of content marketing, for SEO and social media too. In this article we look at the latest trends that should be influencing... Read More
Article
• May 10, 2018
By Affiverse
Rightlander strikes deals with “big-name operators”
Affiliate landing page tracker Rightlander has signed deals with LeoVegas and GVC, in a move that is hoped will help both operators improve affiliate compliance and boost their responsible gambling... Read More
Article
• May 9, 2018
By Affiverse
BetBull partners with Income Access for affiliate programme launch
BetBull, the mobile sportsbook and casino operator, has  partnered with Income Access for the launch of an affiliate programme for its flagship native app.  The programme will be powered by the Income... Read More
Article
• May 9, 2018
By Affiverse
Closing revenue loops in your affiliate business
Customer retention and increasing revenue require resource investment for any affiliate, yet they’re both essential for continued success. In this article, we’re taking a look at how you can plug... Read More
Article
• May 8, 2018
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
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Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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