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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Emma Roberts
Starting an Online Business on a Budget: 7 Cost-Effective Tips for Success
Building an online business doesn’t have to be expensive. For entrepreneurs with a limited budget, there are plenty of strategies that allow for growth without major financial commitments. Whether it’s... Read More
Article
• November 6, 2024
By Emma Roberts
What Does the UK Budget Mean for Affiliate Marketers?
The UK’s recent Budget announcement has left many self-employed affiliates and SME owners in the digital space assessing how new changes may affect their bottom line. From tax adjustments to... Read More
Article
• October 31, 2024
By Emma Roberts
Prepping Your Affiliate Program for Black Friday and Cyber Monday 2024: Last-Minute Tips
As Black Friday and Cyber Monday fast approach, affiliates often focus on the immediate surge in traffic and conversions. But high-quality, evergreen content tailored for this peak season can continue... Read More
Article
• October 30, 2024
By Emma Roberts
How Ad Fraud Is Impacting Your Affiliate Program Profit
Ad fraud is a growing threat in affiliate marketing, and affiliate managers are at the forefront of defending against it, as we recently bared all in this month’s webinar about... Read More
Article
• October 16, 2024
By Emma Roberts
Cracking the Code: How Alpha Affiliates Tackles the Biggest HR Obstacles
In the competitive iGaming world, attracting and keeping top talent is essential. Alpha Affiliates has crafted a recruitment strategy that goes beyond merely filling roles. By focusing on those who... Read More
Article
• October 10, 2024
By Affiverse
HeyGen announces agency partnership with Affiverse for global affiliate program growth
Affiverse  has secured a new agency partnership with HeyGen the leading AI video creation and translation tool provider, for the management of their affiliate partner program as they seek to expand... Read More
Article
• October 9, 2024
By Affiverse
The End of the Traditional Customer Funnel: What It Means for Affiliate Marketers
For years, digital marketers have relied on the “customer funnel”—the well-trodden path from awareness to purchase—as a key model for understanding consumer behaviour. The funnel assumes that a potential customer... Read More
Article
• September 19, 2024
By Affiverse
AI-Driven Innovations: How AI is Shaping the Future of Affiliate Marketing
In recent years, the integration of artificial intelligence (AI) into various digital marketing strategies has been nothing short of transformative. One area where AI is making significant inroads isaffiliate marketing,... Read More
Article
• September 19, 2024
By Affiverse
Voice Search Optimisation: The New Frontier in Affiliate Marketing
In the world of affiliate marketing, staying ahead of technological trends is key to remaining competitive. Among the most significant emerging trends is voice search optimisation —a shift in how... Read More
Article
• September 19, 2024
By Affiverse
iPhone 16 Launch: How Apple Intelligence is Poised to Transform Affiliate Marketing
The iPhone 16 launch has sent waves through the tech world, as every new release from Apple does. But beyond the hype of advanced hardware and sleek designs, Apple has... Read More
Article
• September 11, 2024
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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