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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
The Advertising Industry Set to Hit $1 Trillion: A New Era for Digital Marketing
The advertising world is on the brink of a remarkable milestone. Industry forecasts, such as the GroupM report, suggest that global advertising revenue will surpass $1 trillion in 2025. What’s... Read More
Article
• January 8, 2025
By Affiverse
Seasonal Fashion Trends and Affiliate Marketing Opportunities
The fashion industry is a fast-moving runway of ever-shifting trends that move with the seasons. These hold much influence over so much of what we see in retail and what... Read More
Article
• December 31, 2024
By Affiverse
Insights From the AWC Affiliate Event in Bangkok and Trends Shaping 2025
In this interview Parul Bhargava, the visionary CEO of vCommission, gives her thoughts on the AWC Affiliate Event in Bangkok. She shares some standout moments, offers insights on the evolving... Read More
Article
• December 16, 2024
By Emma Roberts
The Influencer Lawsuit That Could Reshape the Industry
A legal battle between two influencers has sparked debates that could change the influencer marketing landscape. Alyssa Sheil and Sydney Nicole Gifford, prominent creators in the Amazon influencer space, are... Read More
Article
• November 28, 2024
By Emma Roberts
Should Affiliates Consider Setting Up a Social Account on Bluesky Now?
Bluesky, the decentralised social media platform backed by Twitter co-founder Jack Dorsey, has been gaining traction as a promising alternative to traditional networks like Twitter and Instagram. With its focus... Read More
Article
• November 26, 2024
By Emma Roberts
Jaguar’s Bold Rebrand: What It Means for Affiliate Marketers
In a move that has set tongues wagging across industries, Jaguar has unveiled a striking rebrand, complete with a refreshed logo and a refined brand identity. While the move has... Read More
Article
• November 26, 2024
By Emma Roberts
What Meta’s New ‘Views’ Metric Means for Affiliate Marketers
Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for... Read More
Article
• November 20, 2024
By Emma Roberts
Unlocking New Potential: How Affiliates Can Use YouTube’s Hyperlinked Comments to Drive Engagement and Conversions
YouTube recently introduced a feature allowing comments to be hyperlinked to Google search results, opening up fresh opportunities for affiliate marketers but also presenting new challenges. This change allows users... Read More
Article
• November 14, 2024
By Emma Roberts
Top Affiliate Marketing Trends to Watch in 2025
Affiliate marketing continues to attract attention from businesses and marketers alike, with 2025 set to bring fresh approaches and strategies. For affiliates looking to stay competitive, understanding key trends will... Read More
Article
• November 13, 2024
By Emma Roberts
Affiliate Marketing in the Web3.0 Era: Embracing Decentralisation and Blockchain
Affiliate marketing is stepping into new territory with Web3.0, a space filled with opportunities and challenges. As decentralisation, blockchain, and other Web3.0 technologies gain traction, they bring new ways for... Read More
Article
• November 12, 2024
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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