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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
The Advertising Industry Set to Hit $1 Trillion: A New Era for Digital Marketing
The advertising world is on the brink of a remarkable milestone. Industry forecasts, such as the GroupM report, suggest that global advertising revenue will surpass $1 trillion in 2025. What’s... Read More
Article
• January 8, 2025
By Affiverse
Seasonal Fashion Trends and Affiliate Marketing Opportunities
The fashion industry is a fast-moving runway of ever-shifting trends that move with the seasons. These hold much influence over so much of what we see in retail and what... Read More
Article
• December 31, 2024
By Affiverse
Insights From the AWC Affiliate Event in Bangkok and Trends Shaping 2025
In this interview Parul Bhargava, the visionary CEO of vCommission, gives her thoughts on the AWC Affiliate Event in Bangkok. She shares some standout moments, offers insights on the evolving... Read More
Article
• December 16, 2024
By Emma Roberts
The Influencer Lawsuit That Could Reshape the Industry
A legal battle between two influencers has sparked debates that could change the influencer marketing landscape. Alyssa Sheil and Sydney Nicole Gifford, prominent creators in the Amazon influencer space, are... Read More
Article
• November 28, 2024
By Emma Roberts
Should Affiliates Consider Setting Up a Social Account on Bluesky Now?
Bluesky, the decentralised social media platform backed by Twitter co-founder Jack Dorsey, has been gaining traction as a promising alternative to traditional networks like Twitter and Instagram. With its focus... Read More
Article
• November 26, 2024
By Emma Roberts
Jaguar’s Bold Rebrand: What It Means for Affiliate Marketers
In a move that has set tongues wagging across industries, Jaguar has unveiled a striking rebrand, complete with a refreshed logo and a refined brand identity. While the move has... Read More
Article
• November 26, 2024
By Emma Roberts
What Meta’s New ‘Views’ Metric Means for Affiliate Marketers
Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for... Read More
Article
• November 20, 2024
By Emma Roberts
Unlocking New Potential: How Affiliates Can Use YouTube’s Hyperlinked Comments to Drive Engagement and Conversions
YouTube recently introduced a feature allowing comments to be hyperlinked to Google search results, opening up fresh opportunities for affiliate marketers but also presenting new challenges. This change allows users... Read More
Article
• November 14, 2024
By Emma Roberts
Top Affiliate Marketing Trends to Watch in 2025
Affiliate marketing continues to attract attention from businesses and marketers alike, with 2025 set to bring fresh approaches and strategies. For affiliates looking to stay competitive, understanding key trends will... Read More
Article
• November 13, 2024
By Emma Roberts
Affiliate Marketing in the Web3.0 Era: Embracing Decentralisation and Blockchain
Affiliate marketing is stepping into new territory with Web3.0, a space filled with opportunities and challenges. As decentralisation, blockchain, and other Web3.0 technologies gain traction, they bring new ways for... Read More
Article
• November 12, 2024
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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