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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
5 Stats on Advertising with Podcasts You Need to Hear
Podcasts are taking off. Everyone is listening to them, and everyone is making them. They have become one of the major brand supplements that it would be ridiculous to avoid... Read More
Article
• November 17, 2021
By Affiverse
Gen Z marketing strategies for affiliate managers
In the battle of the generations, a new warrior has entered the ring: Gen Z and their voice is getting louder. They were born in the early millennium and are... Read More
Article
• November 16, 2021
By Affiverse
Is Facebook dead? How to select the right social channel for your audience
With the various moves the social channel Facebook is making, it seems it is in a downward spiral. Despite the company’s repeated moves towards making itself and its sister platform,... Read More
Article
• November 15, 2021
By Affiverse
10 affiliate marketing definitions for industry newbies
The world of affiliate marketing is a fantastic place, but it is also a sector that is loaded with jargon and specific terms. Industry newbies will need to find their... Read More
Article
• November 10, 2021
By Affiverse
How to attract valuable affiliates to retail affiliate programs
If you are a retail affiliate manager or have only recently delved into the affiliate marketing world, you must get to grips with the process of attracting, and retaining, affiliates... Read More
Article
• November 8, 2021
By Affiverse
Can affiliate management agencies really help?
Affiliate marketing can be a difficult concept to handle yourself. If you are already looking after a brand or company, trying to handle all aspects of the marketing can only... Read More
Article
• November 5, 2021
By Affiverse
What can affiliate managers do when social media platforms crash?
Facebook and Instagram once again went down for a matter of hours over the Wednesday November 3rd, leaving viewers without communication and affiliate marketing campaigns lost. It follows a substantial... Read More
Article
• November 4, 2021
By Affiverse
How can affiliate managers help to promote Safer Gambling Week?
With this week being Safer Gambling Week, affiliate marketing managers can reinforce the message by readdressing their practices and supporting the national safe gambling campaigns. There are a lot of... Read More
Article
• November 3, 2021
By Affiverse
How to improve your technique as a new affiliate manager
An affiliate manager must strive to constantly improve themselves and their operations to keep a successful affiliate program. The industry is based online, which is constantly evolving, so you and... Read More
Article
• November 2, 2021
By Affiverse
How to Ensure Seamless Affiliate Onboarding
While you are building your affiliate program, after having started and found your affiliates, you’ll soon come across a new challenge: affiliate onboarding. This is the process of creating a... Read More
Article
• November 1, 2021
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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