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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
5 Stats on Advertising with Podcasts You Need to Hear
Podcasts are taking off. Everyone is listening to them, and everyone is making them. They have become one of the major brand supplements that it would be ridiculous to avoid... Read More
Article
• November 17, 2021
By Affiverse
Gen Z marketing strategies for affiliate managers
In the battle of the generations, a new warrior has entered the ring: Gen Z and their voice is getting louder. They were born in the early millennium and are... Read More
Article
• November 16, 2021
By Affiverse
Is Facebook dead? How to select the right social channel for your audience
With the various moves the social channel Facebook is making, it seems it is in a downward spiral. Despite the company's repeated moves towards making itself and its sister platform,... Read More
Article
• November 15, 2021
By Affiverse
10 affiliate marketing definitions for industry newbies
The world of affiliate marketing is a fantastic place, but it is also a sector that is loaded with jargon and specific terms. Industry newbies will need to find their... Read More
Article
• November 10, 2021
By Affiverse
How to attract valuable affiliates to retail affiliate programs
If you are a retail affiliate manager or have only recently delved into the affiliate marketing world, you must get to grips with the process of attracting, and retaining, affiliates... Read More
Article
• November 8, 2021
By Affiverse
Can affiliate management agencies really help?
Affiliate marketing can be a difficult concept to handle yourself. If you are already looking after a brand or company, trying to handle all aspects of the marketing can only... Read More
Article
• November 5, 2021
By Affiverse
What can affiliate managers do when social media platforms crash?
Facebook and Instagram once again went down for a matter of hours over the Wednesday November 3rd, leaving viewers without communication and affiliate marketing campaigns lost. It follows a substantial... Read More
Article
• November 4, 2021
By Affiverse
How can affiliate managers help to promote Safer Gambling Week?
With this week being Safer Gambling Week, affiliate marketing managers can reinforce the message by readdressing their practices and supporting the national safe gambling campaigns. There are a lot of... Read More
Article
• November 3, 2021
By Affiverse
How to improve your technique as a new affiliate manager
An affiliate manager must strive to constantly improve themselves and their operations to keep a successful affiliate program. The industry is based online, which is constantly evolving, so you and... Read More
Article
• November 2, 2021
By Affiverse
How to Ensure Seamless Affiliate Onboarding
While you are building your affiliate program, after having started and found your affiliates, you’ll soon come across a new challenge: affiliate onboarding. This is the process of creating a... Read More
Article
• November 1, 2021
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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