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Lee-Ann Johnstone
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to the audience they are trying to reach. In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Barb Tasci, CEO of All-in Global and Co-Founder of the Revpanda Group, to discuss how AI localisation for affiliate marketing is changing the way businesses scale content across languages, markets, and channels.
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Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
How AI is Democratising and Personalising Affiliate Program Management
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
By Affiverse
The Three Questions Podcast: BetBlocker
In the first of our Responsible Gambling Week-themed podcasts, Lee-Ann Johnstone meets up with BetBlocker CEO Duncan Garvie. BetBlocker is a free gambling ad blocking tool created for consumers who have... Listen Now
Podcast
• November 7, 2019
By Affiverse
The Three Questions Podcast: Nikola Teofilovic, Catena Media
In the latest episode of Affiverse's The Three Questions Podcast, Affiverse's CEO and founder, Lee-Ann Johnstone accompanies the General Manager of Catena Media, Nikola Teofilovic. Within the episode, we see... Listen Now
Podcast
• October 1, 2019
By Affiverse
The Three Questions Podcast – Sarah McChesney-Gordon, Fresh8
In episode four of Affiverse‘s The Three Questions Podcast, Lee-Ann is joined by Sarah McChesney-Gordon, Client Service Director at Fresh8. In this week's episode, Sarah and Lee-Ann look at the state of... Listen Now
Podcast
• September 13, 2019
By Affiverse
Ryan Knuppel and Lee-Ann Johnstone: How the affiliate market is changing in the US
Taking part in episode 60 of Ryan Knuppel‘s podcast on the Knup Sports show, CEO and Founder of Affiverse Lee-Ann Johnstone spoke about her view on the iGaming affiliate landscape, and... Listen Now
Podcast
• September 4, 2019
By Affiverse
Three Question Podcast: Erik Bergman
In episode 2 of our “3 Questions” podcast, we talk with Erik Bergman, who is on a quest to build Great.com, an organisation that is changing the way people think about... Listen Now
Podcast
• July 15, 2019
By Affiverse
Three Question Podcast: Eitan Gorodetsky
This is the first in a monthly series of the new Three Question Podcast, brought to you by the Affiverse. Our founder and CEO, Lee-Ann Johnstone welcomes the most prominent figures... Listen Now
Podcast
• June 13, 2019
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Meta, Facebook and Instagram logos above an AI labels for ads graphic.
Article
Meta Expands AI Labels for Facebook and Instagram Ads
Meta updated its advertising transparency announcement on June 1, 2026, outlining changes to how it labels ads created or edited with generative AI tools across Facebook and Instagram. The company...
AI affiliate marketing guide graphic showing content, traffic and attribution feeding into trusted scale
Article
AI Affiliate Marketing Guide: How to Build Trust Into Content, Traffic and Attribution
AI affiliate marketing is moving quickly, but the pressure is no longer just about speed. Affiliate publishers can use AI to draft content, refresh pages, structure briefs, summarize research and...
Podcast
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to...
APMA logo beside compliance reporting, security and evidence-checking graphics
Article
APMA Compliance Portal Gives Affiliate Industry New Reporting Route
The Affiliate & Partner Marketing Association has launched a new Compliance Reporting Portal, giving businesses and individuals across the affiliate industry a formal route for raising concerns about alleged misconduct,...
Google Trends comparison graphic with robot, search icon and rising trend chart.
Article
How Affiliate Marketers Can Use Google Trends’ New Search Interest Comparisons
Google Trends has added a faster way to compare changes in search interest across different time periods, giving marketers a more direct view of how demand is moving over time....
Microsoft Advertising PMax experiments graphic with connected campaign network.
Article
Microsoft Adds Performance Max Experiments for Campaign Testing
Microsoft Advertising has added new experiment options for Performance Max campaigns, giving advertisers more ways to test AI-led campaign performance before making wider changes to campaign structure or budget. The...
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