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By Affiverse
From Cookies to Context: ELEVATE 2024 Prepares You for the Next Ad Era
The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to... Read More
Article
• June 13, 2024
By Affiverse
That’s a Wrap! Highlights and Insights from Season 16
We’ve reached the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen... Listen Now
Podcast
• June 13, 2024
By Affiverse
The Future of iGaming Marketing
The iGaming industry is experiencing unprecedented growth. Online casinos, sports betting, and other forms of digital gambling are becoming increasingly popular. In fact, World Casino Directory is estimating that the... Read More
Article
• June 12, 2024
By Affiverse
Employment in the Affiliate Industry Remains Flat in 2024
The partnership industry faced stagnant employment levels in 2024. Primarily due to Google's ambivalent stance, which hindered planning efforts, according to a new analysis from Martech Record’s data and insights... Read More
Article
• June 11, 2024
By Affiverse
Affiverse Founder Wins Performance Marketing World’s Personality of the Year!
We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group's Performance... Read More
Article
• June 10, 2024
By Affiverse
Tapping Into the Lucrative Asia-Pacific Gambling Market as an Affiliate
The online gambling industry is experiencing remarkable growth worldwide, and the Asia-Pacific region is emerging as a highly promising market for affiliates. According to RichAds, the size of the Asia-Pacific... Read More
Article
• June 10, 2024
By Affiverse
Affiverse | The June Update
It’s been a busy few months here at Affiverse, with much to look forward to in 2024. As we approach H2, we thought we would share a few key highlights... Read More
Article
• June 6, 2024
By Affiverse
Discovering Dark Patterns on the Web and How To Stay Compliant Around Them
In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure... Listen Now
Podcast
• June 6, 2024
By Affiverse
1win Partners: Navigating the Affiliate Marketing Wave in iGaming
The iGaming industry is going all-in, and according to sources, it's valued at $127 billion (H2GC) as of last year. It's also going strong and is projected to have a... Read More
Article
• June 4, 2024
By Affiverse
Introducing Betovo: A New Face in Sports Gaming
Have you been looking for a fresh opportunity to drive more traffic and boost your earnings? Say hello to Betovo – the latest thrill for sports enthusiasts, now ready to... Read More
Article
• June 3, 2024
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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