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By Affiverse
EveryMatrix Acquires FSB Technology in Landmark All-Cash Transaction
EveryMatrix, a prominent player in the iGaming industry, has announced the acquisition of FSB Technology, a renowned global provider of comprehensive sportsbook technology solutions, in a significant all-cash transaction. This... Read More
Article
• July 8, 2024
By Affiverse
Google Opens Door for DFS  and Lottery Courier ads in the US – A Game-Changer for Affiliates
Google's recent decision to update its US gambling and games advertising policy to allow ads for Daily Fantasy Sports (DFS) and lottery couriers in the US marks a significant milestone... Read More
Article
• July 5, 2024
By Affiverse
Google’s Search Generative Engine is a Potential Game-Changer
Google has defined what ‘search’ is to internet users for over 20 years now and they’re looking to do it again with one such groundbreaking development is named Search Generative... Read More
Article
• July 4, 2024
By Affiverse
Staying Ahead: The Importance of Education for Affiliate Managers
Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann Johnstone in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.com Talking points include: The story... Listen Now
Podcast
• July 4, 2024
By Affiverse
How to Use Semrush to Find New Affiliate Partnerships
Affiliate marketing has long since been a powerful way to generate revenue promoting other companies' products or services. However, finding the right affiliates to promote your products and services can... Read More
Article
• July 3, 2024
By Affiverse
The New SEO Strategy: The Power of Historical Optimization
When it comes to search engine optimization (SEO), staying ahead of the curve requires constant adaptation and innovation. One strategy that has gained significant traction in recent years is historical... Read More
Article
• July 3, 2024
By Affiverse
ELEVATE 2024 | 5 Minutes With Phonexa
This year, the Affiverse ELEVATE Summit is taking place in London, as an in-person event. Coming along for the ride are a number of prominent businesses that are invested in... Read More
Article
• July 3, 2024
By Affiverse
Voice Is the Next Frontier of SEO in 2024
One trend that is gaining significant traction in 2024 is voice search optimisation. As smart speakers and voice-activated assistants become more prevalent, optimising content for voice search is no longer... Read More
Article
• July 2, 2024
By Affiverse
DeepCI Rebrands to PartnerMatrix Intelligence To Create All-in-One Affiliate Powerhouse
DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand. PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data... Read More
Article
• July 2, 2024
By Affiverse
Digital Marketing Funnel Strategies for B2B Companies in the iGaming Industry
In the iGaming industry, effective digital marketing strategies are pivotal for B2B companies to thrive. Alexandra Voronetskaya, the Chief Marketing Officer at EvenBet Gaming, delves into the complexities of digital... Read More
Article
• July 1, 2024
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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