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Home Content HubIndustry News

Industry News

Affiliate Marketing News, Done Right — First, Fast, Unfiltered.

From trends to tactics, get the insights that drive performance — straight to your inbox weekly.

By Emma Roberts

Google Overhauls Spam Definitions in Major Search Quality Update

In a significant move that could reshape search rankings across industries, Google has completely reorganised and expanded its definition of spam content in the latest Search Quality Evaluator Guidelines. The... Read More

Article

• April 14, 2025

By Simon Theakston

LinkedIn Adds AI Tools to Ad Campaigns: What It Means for B2B Marketers and Affiliates

LinkedIn has rolled out a new set of AI tools for advertisers, aimed at making it easier to create and optimise campaigns across the platform. It’s the latest move in... Read More

Article

• April 14, 2025

By Simon Theakston

Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path

If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed.... Read More

Article

• April 14, 2025

By Rishi Lakhani

The Ultimate Guide to Telegram Engagement Tools

As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly... Read More

Article

• April 13, 2025

Best Buy Takes Bold Step into Influencer Marketing Arena, Challenging Retail Giants

In a strategic move to capture a slice of the $32 billion creator economy, Best Buy is launching an influencer program that will allow popular internet personalities to curate branded... Read More

Article

• April 12, 2025

By Rishi Lakhani

The Raw Truth About Affiliate Marketing in Australia: 2025 Reality Check

The Unvarnished State of Play Australia's affiliate marketing landscape isn't just surviving—it's thriving in the shadows while mainstream digital channels struggle with attribution chaos and privacy crackdowns. The IAB's latest... Read More

Article

• April 12, 2025

By Rishi Lakhani

Why Bloggers Need to Diversify Now: Google’s AI Search Is Eating Your Clicks

If you're a recipe, travel, or lifestyle blogger who's seen a dip in your traffic lately—you're not imagining things. Google's latest March 2025 core update and its aggressive push into... Read More

Article

• April 10, 2025

By Simon Theakston

Google and Meta Face Scrutiny Over Double Standards in Affiliate Marketing

Australia’s affiliate industry has raised concerns over what it sees as a two-tiered system: one rule for individual publishers and creators, and another for the big tech platforms that dominate... Read More

Article

• April 10, 2025

By Rishi Lakhani

Google and AI Content: Walking the Tightrope in Affiliate Marketing

AI-generated content has become both a powerful tool and a potential minefield for affiliate marketers. Google's stance on AI content, while evolving, sends mixed signals that require careful navigation. Drawing... Read More

Article

• April 10, 2025

By Simon Theakston

Reddit’s New Ad Settings Could Undercut Affiliate Reach

Reddit has quietly rolled out a feature that allows users to hide all ads across the platform, giving paying subscribers more control over what they see — and potentially creating... Read More

Article

• April 9, 2025

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