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Industry News

Breaking news, expert analysis, and the latest industry shifts curated and written by our editorial team to keep you informed on what truly matters in affiliate and performance marketing.
By Affiverse
Affiliate EXPO postponed until 2021
Affiliate EXPO 2020 has been moved back to next year, after new guidelines were released by the Italian government last month. The event is now expected to take place at... Read More
Article
• June 1, 2020
By Affiverse
UK government allows competitive sports to resume, under strict conditions
UK competitive sports will be allowed to resume as of today, offering a boost for sportsbooks who’ve been struggling for the past few months.  The Department for Culture, Media and... Read More
Article
• June 1, 2020
By Affiverse
LiveScore partners with StreamAMG, expands live football streaming services
Sports media company LiveScore will grow its live football streaming offerings after partnering with StreamAMG.  The over-the-top (OTT) sports video specialist will enable LiveScore’s audiences to access both live streaming... Read More
Article
• May 29, 2020
By Affiverse
Raketech appoints new Chief Operating Officer
Online affiliate marketing network Raketech has announced a new Chief Operating Officer, with Oscar Karlsten joining the team.  Karlsten joined the company from Catena Media and started work on May... Read More
Article
• May 28, 2020
By Affiverse
Lottoland introduces first UK charity lottery game
Online lottery operator Lottoland has announced the launch of its first charity lottery game for players based in the UK.  Titled Win-Win Charity Lotto, 20p for every £1 spent on... Read More
Article
• May 28, 2020
By Affiverse
UK Gambling Commission reveals PTES player protection failings
The UK Gambling Commission (UKGC) has revealed that Playtech’s PT Entertainment Services (PTES) entity failed to adequately protect users from gambling-related harm.  An investigation had been called by the UKGC... Read More
Article
• May 28, 2020
By Affiverse
Sweden: deposit limits may not apply to sports betting and horse racing
Sports betting and horse racing in Sweden could both be exempt from the government’s proposed temporary deposit limits.  Social Security Minister Ardalan Shekarabi has put forward these amendments to April’s... Read More
Article
• May 27, 2020
By Affiverse
Oddschecker launches RacingPicks for US market
iGaming publishing company Oddschecker has launched RacingPicks, a standalone horse racing affiliate site for players in the US market.  Through this new site, content related to the sport will be... Read More
Article
• May 26, 2020
By Affiverse
Italy approves turnover tax for gambling operators
Regulated gambling operators in Italy will be subjected to a new turnover tax, which has been approved by the country’s MPs.  The emergency tax will apply to both online betting... Read More
Article
• May 26, 2020
By Affiverse
Norway: Stortinget passes gambling ad changes
The government of Norway (Stortinget) has passed amendments to legislation that will aim to restrict the visibility of offshore gambling operators.  As a result of the changes, Medietilsynet – the country’s... Read More
Article
• May 26, 2020
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Article
10 Ways of Becoming an Affiliate Without a Blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
Podcast
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week’s Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings...
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The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...