Content provider for North American horse and greyhound racing XB Net has secured a new partnership with GentingBet, Genting Casinos’ UK sportsbook entity.
Through this deal, GentingBet will be able to utilise XB Net’s live pictures, as well as its betting and data services.
This partnership follows on from GentingBet’s recent customer experience improvements to its online and mobile sports betting platforms.
The operator will also join a number of prestigious companies utilising XB Net’s services, including the likes of Flutter Entertainment and William Hill.
“Programming is now the new normal for our UK bettors”
XB Net showcases over 25,000 races from North America each year, providing relevant content and managing international rights, data and odds – as well as live broadcasts and video streaming.
GentingBet Head of Sportsbook Billy Cook spoke about partnering with the supplier, with his words being as follows.
“Our customers have seen the added fun and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which fit the bill whether they’re interested in watching one race or the entire card.
“As we saw with Royal Ascot transitioning perfectly to high-class evening meetings stateside, high-class 24/7 programming is now the new normal for our UK bettors, thanks to this breakout partnership with XB Net and their expertise in wagering solutions.”
Offering more choices to GentingBet’s UK players
XB Net offers its North American racing services in multiple markets, including the UK, Australia and a variety across Europe and Asia.
The company’s Senior Vice President Simon Fraser also spoke about partnering with GentingBet, as well as engaging players with racing from North America.
“From Malaysia to New York and Mayfair, Genting is a global brand whose expertise and customer care is second to none. So, it’s fantastic to partner with their revamped UK sportsbook, which has quickly recognized the merits and utility of North American racing.
“Although domestic racing is back in full swing in the UK, those viewers and bettors who were drawn to North American racing during the lockdown have largely been retained which is a big boost to our product. After all, wherever you set your scene on the world stage, delivering the right content at peak leisure times remains paramount during a period of slimmer pickings on any sports betting tab.
“XB Net’s wide range of low-latency racing solutions and racetracks deliver that flexibility. While our popular nightly broadcasts with the Sky Sports team have brought welcome insight and familiarity for many new viewers to North American racing.”