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Industry News

Breaking news, expert analysis, and the latest industry shifts curated and written by our editorial team to keep you informed on what truly matters in affiliate and performance marketing.
By Affiverse
CJ has launched new Recruit Partners tool
Mainstream affiliate network CJ has recently launched a new Recruit Partners tool. Affiliate recruitment is one of the hardest parts of any brands job and this new tool will help... Read More
Article
• December 2, 2020
By Affiverse
LeoVegas introduces open banking payment solution
LeoVegas has announced that players are now able to use open banking transactions on the site. LeoVegas is the first gaming operator in the UK to allow this. An open... Read More
Article
• December 1, 2020
By Affiverse
Detroit Pistons deal expands NBA presence for FanDuel
A new Detroit Pistons deal sees the NBA team signing with sportsbook and fantasy sports operator FanDuel for the latter to serve as the official sports betting partner of the... Read More
Article
• December 1, 2020
By Affiverse
Macau authorities proceed with casino tenders in 2022
Authorities in Macau have confirmed that there will be no delays due to the pandemic in the renewal of casino licenses. Instead, they are pushing ahead with casino tenders with... Read More
Article
• December 1, 2020
By Affiverse
British and Irish racing to gain exposure through Australian bookmaker Sportsbet
Australia’s largest online bookmaker Sportsbet has brokered a deal with the Racecourse Media Group (RMG) and Sports Information Services (SIS) for a multi-year streaming deal. This will allow Sportsbet to... Read More
Article
• November 30, 2020
By Affiverse
UK lottery seeing growth across multiple areas
While other areas of gambling are following, the UK lottery is seeing some excellent growth across multiple areas. Both society lotteries and the National Lottery have seen growth from April... Read More
Article
• November 30, 2020
By Affiverse
Tabcorp ordered to pay large fine over ad breach
Tabcorp has been ordered to pay a fine of AU$30,000 (£16,606) as a result of an advertising rule breach. This fine was ordered by Sydney’s Downing Centre Local Court. The... Read More
Article
• November 30, 2020
By Affiverse
BonusFinder.com granted Michigan licence
With online sports betting coming to Michigan imminently, local gambling fans will be delighted to learn that BonusFinder.com has been granted an affiliate licence for the US state. The move... Read More
Article
• November 27, 2020
By Affiverse
Pariplay partners with MGA Games to infiltrate Spanish market
iGaming aggregator Pariplay has managed to infiltrate the Spanish market by partnering with MGA Games, 888 Casino’s Spanish brand. Pariplay is best known for creating the Fusion aggregation platform, plus... Read More
Article
• November 27, 2020
By Affiverse
Ezugi partners with Caesars for New Jersey expansion
Ezugi, one of the live casino brands owned by Evolution, will be expanding its presence in the US state of New Jersey thanks to a new partnership with Caesars Entertainment.... Read More
Article
• November 27, 2020
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Article
Celebrating the SME Rising Stars of Our Industry With the Affiverse RAV Awards
The affiliate marketing industry has always been a vibrant ecosystem of innovation, creativity, and relationship-building. Every day, we’re inspired by the incredible work happening across this space – especially by...
Podcast
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week’s Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Article
Pay Per Lead Affiliate Programs
12 MINS READ
After two decades in the affiliate marketing trenches, I’ve seen business models come and go. Yet Pay Per Lead (PPL) programs have not only endured but flourished as one of...
Article
Teachers of ELEVATE: 5 Minutes with Charlie Hills
ELEVATE Summit 2025, London’s exclusive performance marketing summit specifically designed for SMEs, is set to transform how small and medium businesses approach affiliate marketing. This Affiverse intimate gathering brings together...
Article
The Ultimate Guide to Profitable Affiliate Niches
After two decades in the affiliate marketing trenches, I’ve watched countless “golden opportunities” rise and fall. I’ve seen marketers chase shiny objects while missing the steady money-makers hiding in plain...