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Breaking news, expert analysis, and the latest industry shifts curated and written by our editorial team to keep you informed on what truly matters in affiliate and performance marketing.
By Affiverse
UK betting shops eligible for grants in 2021 Budget
The Chancellor of the Exchequer Rishi Sunak announced the government’s Budget for 2021, which includes grants of up to £6000 that can be claimed by non-essential retail businesses – including... Read More
Article
• March 4, 2021
By Affiverse
i3 Interactive begin rebranding process
The online gambling provider i3 Interactive is ready to begin rebranding to Interactive Game Technologies from today (4th March). The i3 Group As an entire brand, the i3 Company have... Read More
Article
• March 4, 2021
By Affiverse
AffPapa has announced a year-long partnership with STS Affiliates
AffPapa has announced that it will have a year-long partnership with online sportsbook STS Bet. AffPapa is a directory for iGaming affiliates and operators and this latest partnership is welcomed... Read More
Article
• March 3, 2021
By Affiverse
Borussia Dortmund US deal secured for BetMGM
BetMGM will be the first betting operator in the US to partner with a Bundesliga club. The deal has been struck with the legendary Borussia Dortmund team. The deal covers... Read More
Article
• March 2, 2021
By Affiverse
Ukraine approves 10% tax rate for gambling
A flat 10% rate for all forms of gambling has been approved by Ukraine’s Committee on Finance, Tax and Customs Policy. This comes as a gambling tax bill has been... Read More
Article
• March 1, 2021
By Affiverse
Mark Wahlberg recruited by Ladbrokes
London-based gambling firm – Ladbrokes – has developed a new marketing campaign in Australia with Mark Wahlberg as the face of the campaign. The ad Ladbrokes’ parent company – Entain... Read More
Article
• March 1, 2021
By Affiverse
Affilka affiliate platform debuts new sportsbook service
The affiliate marketing platform Affilka (developed by SoftSwiss) has officially launched its new sportsbook service. This new module will build upon the existing online casino package that Affilka currently offers... Read More
Article
• February 26, 2021
By Affiverse
Affilka by SoftSwiss launches with ArenaBet
Last week, Affilka by SoftSwiss, launched its new third-party project with ArenaBet. This rather young online casino brand is licensed, approved and regulated by the Curaçao Gaming Commission. This partnership... Read More
Article
• February 26, 2021
By Affiverse
SportsBetting.com has entered three new US states
The Carousel Group has entered three new US states through its 10-year partnership with Caesars Entertainment. This new deal will ensure that its SportsBetting.com brand is available to players in... Read More
Article
• February 25, 2021
By Affiverse
Credit cards blocked by Flutter in Ireland
A series of new player protection measures have been introduced in Ireland by Flutter Entertainment. These measures aim to protect players and encourage safer gambling and they include a ban... Read More
Article
• February 23, 2021
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10 Ways of Becoming an Affiliate Without a Blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
Podcast
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week’s Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings...
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The Next Chapter: Inside Affiverse Issue 3
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Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
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Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...