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By Affiverse
Admitad grows into “Mitgo” – with $75-$100 million in investment by 2025
Mitgo will take ownership of all solutions and services in the MarTech, FinTech, Smart Shopping, and IT-driven Startup Incubation sectors. Admitad will continue to focus on being a global Performance... Read More
Article
• January 30, 2023
By Affiverse
Black market casino visits tripled during World Cup
The number of players accessing unlicensed black market online casinos tripled during the 2022 FIF World Cup, compared to the year-on-year data of the previous years. Yield Sec reported that... Read More
Article
• January 30, 2023
By Affiverse
Facebook is on the up according to reports
Despite its reputation for not being the “cool” app, Facebook does have a demographic and they are loyal. Facebook is by no means gaining back the younger audience it craves,... Read More
Article
• January 30, 2023
By Affiverse
Key Takeaways from the Amplify Summit: eCommerce and consumer shopability
On the first day of the Amplify Summit, Lee-Ann sat down with some well-respected industry peers to discuss the word of the year: eCommerce. Specifically, consumers’ buying behaviours and how... Read More
Article
• January 30, 2023
By Affiverse
Key Takeaways From the Amplify Summit: What the BIG affiliate & performance marketing trends are for 2023
In the opening discussion of the Amplify Summit, Lee-Ann was joined by Finder Head of Performance, Stephen Davis, Shopify Product Leader, Mike Schmidt, and Perform CEO, Erin Cigich, to discuss... Read More
Article
• January 27, 2023
By Affiverse
Revisions on Gambling Act white paper might see intervention from Downing Street
It has been reported by iGB that Downing Street has expressed a desire to intervene in the ongoing problem of the Gambling Act white paper. The act has been on... Read More
Article
• January 27, 2023
By Affiverse
Snap launches marketing campaign showing AR effects and uses
In a marketing campaign that might make Grandma squeal, Snap has unleashed an advertisement that shows the merits of its augmented reality features. However, its effects dive deep into the... Read More
Article
• January 27, 2023
By Affiverse
Money Guidance Service is launched by GamCare
GamCare is launching a new Money Guidance Service throughout the East Midlands and Leeds, in a campaign to offer financial advice to players who might be experiencing money problems due... Read More
Article
• January 26, 2023
By Affiverse
Meta to launch Business Certification badges on Facebook
Facebook is offering marketers another way to showcase their expertise in business and social media management on the site. Meta is launching Business Certification badges which will allow brands and... Read More
Article
• January 26, 2023
By Affiverse
Connecting diverse niches to customers with Cashblack
We are back with another Affiliate Marketing podcast. This week, Lee-Ann is joined by Cashblack co-founder and CEO, Matthew Addai. Cashblack is a toolbar feature that aims to connect Black-owned... Listen Now
Podcast
• January 26, 2023
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Samsung Ads smart TV home screen displayed in a modern living room.
Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
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