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By Affiverse
Twitter pulls out of EU’s disinformation code fight
Never one to be told what to do, Elon Musk has pulled Twitter from the EU’s voluntary code to fight disinformation. The EU disinformation code is a voluntary move that... Read More
Article
• May 29, 2023
By Affiverse
YouTube Stories Functionality Gets Axed
In a bid to compete with Instagram and Snapchat – YouTube added the functionality for creators to be able to add stories to their profiles. YouTube has announced that what... Read More
Article
• May 26, 2023
By Affiverse
TikTok files lawsuit over Montana ban decision 
Video-sharing platform TikTok has filed a federal lawsuit over the pending ban of the app in the state of Montana. As we reported last week, the Montana ban is set to... Read More
Article
• May 24, 2023
By Affiverse
Further TikTok gambling ads permitted in Australia
Last November, TikTok permitted what were the first gambling advertisements on the platform, allowing Sportsbet to run a limited selection of TikTok gambling ads in Australia.  Now, it seems the... Read More
Article
• May 23, 2023
By Affiverse
Meta introduces new Facebook lead generation tools  
Meta has confirmed that it is introducing a set of new Facebook lead generation tools, designed to drive growth and make it easier for brands and customers to connect on... Read More
Article
• May 22, 2023
By Affiverse
How the YouTube algorithm works: a guide for affiliates 
In this guide, we discuss how the YouTube algorithm works and how affiliates and digital brands can optimise their content to improve results on the platform.   YouTube has ruled the... Read More
Article
• May 22, 2023
By Affiverse
New Youtube TV ads set to be rolled out
In news published this week, new YouTube tv ads are to be rolled out that will allow brands and businesses to benefit from what is a fast-growing segment of the... Read More
Article
• May 19, 2023
By Affiverse
Montana TikTok ban is confirmed
TikTok has come under mounting pressure the world over in recent months, as governments cite fears about the video-sharing app’s privacy and data handling procedures. The app is a modern... Read More
Article
• May 18, 2023
By Affiverse
Widely Viewed Content Report reveals interesting Facebook stats
This week, Meta published its Q1 2023 Widely Viewed Content Report, which is designed to offer greater transparency about the kind of content that is being viewed, shared, and engaged... Read More
Article
• May 18, 2023
By Affiverse
TikTok aids music creators with #NewMusic Hub launch
Aside from perhaps the Chinese management of the app, TikTok’s biggest criticism is its effect on the music industry. Big labels are telling stars like Halsey, Hozier, and Sam Smith... Read More
Article
• May 16, 2023
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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