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By Affiverse
Spotify Expands Podcast Verification as AI Voice Cloning Raises Trust Concerns
Spotify has expanded Verified by Spotify to podcasts, giving listeners a clearer way to identify official shows from creators, publishers, and brands. The update, announced on May 19, 2026, brings... Read More
Article
• May 21, 2026
By Affiverse
Google Reclaims Kantar BrandZ 2026 Top Spot as AI Resets the Global Brand Order
Google has returned to the top of Kantar BrandZ’s 2026 Most Valuable Global Brands ranking for the first time since 2018, ending Apple’s recent run at No. 1. The move... Read More
Article
• May 20, 2026
By Affiverse
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable... Read More
Article
• May 20, 2026
By Affiverse
TikTok´s Donte Murry Reveals Why Affiliate Links Are the New Search Triggers
TikTok users don’t treat affiliate links as simple checkout prompts anymore. After Donte Murry, TikTok’s North America director of beauty, wellness and personal care, spoke at the Glossy Beauty Pop... Read More
Article
• May 14, 2026
By Affiverse
Google Tests AI Search Tool Built Around YouTube. What Affiliate Marketers Need to Know
Google is quietly testing a new AI-powered search feature called “Ask YouTube,” which allows users to pose questions directly within the YouTube interface and receive answers pulled from video content.... Read More
Article
• May 12, 2026
By Affiverse
X Launched An Ambitious Advertising Overhaul- Why Should Affiliate Marketers Pay Attention?
X, the platform formerly known as Twitter, has rolled out what it describes as the most significant restructuring of its advertising platform in the company’s history. The overhaul covered everything... Read More
Article
• May 11, 2026
By Affiverse
ChatGPT Just Turned On Pay-Per-Click. Why SaaS Affiliate Programs Should Pay Attention!
OpenAI switched on cost-per-click advertising inside ChatGPT last week, a move first reported by Digiday. Advertisers can now bid between $3 and $5 per click through a self-serve ads manager... Read More
Article
• April 28, 2026
By Rishi Lakhani
Instagram Relaunches Creator Affiliate Commerce. The Shop the Look Mess is the Harder Problem.
Instagram returned to creator affiliate commerce in late March 2026, more than three years after it shut down the native program that had been its previous attempt at the category.... Read More
Article
• April 23, 2026
By Affiverse
Target’s Creator Program Exit is a Warning Shot for E-commerce Affiliate Strategy
When a retailer the size of Target quietly winds down a dedicated creator affiliate program in favour of smaller, more targeted influencer relationships, it tells you something about where the... Read More
Article
• April 22, 2026
By Rishi Lakhani
The 2026 Facebook Reach Checklist for Affiliates
Facebook’s rules for organic reach changed again this year, but nothing dramatic was announced. The platform has been quietly tightening the signals it has talked about for years, and the... Read More
Article
• April 22, 2026
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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