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Interviews

Conversations with industry pioneers, innovators, and decision-makers driving change, featuring insights from partners.
By Emma Roberts
PIN-UP Partners: Player Behaviour in Different Countries
Understanding player preferences across different markets represents one of affiliate marketing's most complex challenges. While traffic acquisition strategies can often be adapted between regions, player behaviour patterns run deep into... Read More
Affiverse Partner
Article
• September 8, 2025
By Emma Roberts
Rewind & Rethink: Get Clear on Measuring Affiliate Sales Impact
In a revealing Affiverse webinar that pulled back the curtain on affiliate marketing's most persistent challenge, we brought together industry professionals from Swarovski, Skyscanner, and Impact.com to deliver a stark... Watch Now
Affiverse Partner
Webinar
• September 2, 2025
50:08
By Emma Roberts
Autumn Event Focus: Kateryna Rybka on Makeberry’s SBC and SiGMA Strategy
The European iGaming market continues to present both extraordinary opportunities and complex challenges for affiliate programs seeking sustainable growth. While industry consolidation reshapes the competitive landscape and regulatory frameworks tighten across key... Read More
Affiverse Partner
Article
• September 2, 2025
By Affiverse
PIN-UP Partners: New Promising Regions in iGaming
The iGaming landscape continues its relentless expansion, but experienced affiliates recognise that tomorrow's biggest opportunities aren't necessarily found in today's saturated markets. As traditional strongholds face increasing regulation and competition... Read More
Affiverse Partner
Article
• August 28, 2025
By Emma Roberts
From ELEVATE Stage to Strategy: Media Buyer Partnership Essentials
The conversations that matter most happen when practitioners drop the marketing speak and share what actually works. That's exactly what unfolded during our ELEVATE Summit, where industry leaders opened up... Read More
Article
• August 27, 2025
By Emma Roberts
Performance Marketing’s Reality Check: Industry Leaders Reveal What’s Really Driving Success in 2025
This summer, the Affiverse ELEVATE Summit transformed London into the epicentre of performance marketing innovation, and now we're bringing a sneak peek of some of those game-changing insights directly to... Read More
Article
• August 14, 2025
By Emma Roberts
RAV Rising Star Spotlight: Chloe Ellis on Affiliate Innovation
The affiliate marketing industry witnessed exceptional talent at the recent RAV Awards during ELEVATE in London, with TUI UK's Chloe Ellis taking home the prestigious Rising Star Award. As Senior... Read More
Article
• August 11, 2025
By Emma Roberts
How PR Became the Glue of Modern Brands
Evgenia, Creative Producer at Alpha Affiliates, breaks down how PR has outgrown press lists and become a force shaping brand culture, emotional loyalty, and bottom-line growth — especially in high-velocity... Read More
Affiverse Partner
Article
• July 23, 2025
By Emma Roberts
V.Partners: Balancing Innovation and Operations to Scale Affiliate Success 
Affiverse CEO Lee-Ann Johnstone explores with Tanya Bratchykova, COO of V.Partners, how psychology-driven leadership and personalised partner segmentation creates deeper connections in an increasingly distributed industry… Managing a 22-person affiliate... Read More
Affiverse Partner
Article
• July 23, 2025
By Emma Roberts
2RBO Affiliates Combines Cutting-Edge Design with Partner-Driven Market Expansion
Affiverse CEO Lee-Ann Johnstone speaks with Aviv Rosenblit, Head of Affiliates at 2RBO Affiliates, about how their edgy aesthetic and collaborative approach to market entry sets them apart in regulated... Read More
Affiverse Partner
Article
• July 15, 2025
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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