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iGaming

The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Affiverse
Affiliate spotlight: BettingTips4You
We recently caught up with Marco from bettingtips4you.com. This sports betting affiliate site has been providing betting tips for several years, focusing mainly on football. In recent times, it has... Read More
Article
• November 13, 2019
By Affiverse
Fresh8’s Sarah McChesney-Gordon: the future of affiliates and iGaming
At this year’s Digital Marketing Forum, we spoke to Fresh8 Gaming’s Client Services Director Sarah McChesney-Gordon. The event was held by SBC, in partnership with Affiverse. During the forum in... Read More
Article
• November 13, 2019
By Affiverse
The Three Questions Podcast: Better Collective
In the third and final Three Questions Podcast for Responsible Gambling Week, Lee-Ann Johnstone meets Jesper Søgaard. Jesper is the CEO and co-founder of Better Collective.  Jesper discusses the important role that... Listen Now
Podcast
• November 13, 2019
By Affiverse
Global Gaming loses Ninja Casino’s latest Swedish licence appeal
Global Gaming has fallen short in its latest attempt to bring its flagship brand, Ninja Casino, back to the Swedish iGaming market. SafeEnt Ltd, a subsidiary of the operator, had... Read More
Article
• November 13, 2019
By Affiverse
Dutch iGaming: more info for international operators
Kansspelautoriteit (KSA), the Netherlands’ official iGaming regulator, has shared further information about how it plans to regulate international gambling operators.  The governing body plans to start accepting licences from next... Read More
Article
• November 12, 2019
By Affiverse
Oryx has LatAm and Africa in sight through BtoBet deal
Oryx Gaming has gained a path into Latin America and Africa, after striking a deal with BtoBet. Under the content distribution agreement, Oryx will provide BtoBet will full access to... Read More
Article
• November 11, 2019
By Affiverse
Colorado votes to legalise sports betting
Colorado has become the most recent US state to say yes to regulating sports betting, after a narrow referendum result. In the end, ‘Proposition DD’ was passed with 50.7% of... Read More
Article
• November 8, 2019
By Affiverse
Is Twitter still worth using for iGaming affiliates?
Twitter is a popular marketing channel for iGaming affiliates. For a start, it’s a cost-effective way to reach a big audience in little time. It also allows for interaction with... Read More
Article
• November 8, 2019
By Affiverse
Google’s BERT update: what it means for iGaming affiliates
Google recently rolled out ‘BERT’ in the US, which was its most important search engine update for a long time. The primary aim of this feature is to give users... Read More
Article
• November 7, 2019
By Affiverse
Habet pioneers new online gambling support network
As we head into the start of Responsible Gaming week, Affiverse caught up with some of the latest technology and marketing companies who are investing to promote change and collaboration... Read More
Article
• November 7, 2019
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
PewDiePie beside the Ajax logo on a pale geometric background.
Article
PewDiePie Introduces Ajax, a Local AI Model Built for Everyday Tasks
PewDiePie has announced Ajax, a local AI model trained for his Odysseus workspace, with release scheduled for October 3, 2026, at 08:25 JST. The project focuses on everyday tasks such...
Affiverse webinar on AI for affiliate managers with Lee-Ann Johnstone and Michael Cole.
Webinar
The AI-Powered Affiliate Manager: 5 AI Workflows That Drive Growth
AI for affiliate managers can speed up reporting, flag revenue risks, and help prioritize partner growth. In this Affiverse webinar, Lee-Ann Johnstone and Michael Cole, CMO at Everflow, explored how...
TikTok Shop shopping bag and gifts beside a November 11–30, 2026 campaign date card.
Article
TikTok Shop Confirms November 11 Start for US Black Friday Campaign
TikTok Shop has confirmed that its US Black Friday and Cyber Monday campaign will run from November 11 to November 30, 2026. The schedule gives brands and affiliate creators a...
Affiliate Marketing Podcast Season 26 highlights banner featuring host Lee-Ann Johnstone.
Article
The Affiliate Marketing Podcast: Key Takeaways and Season 26 Highlights
Season 26 of the Affiliate Marketing Podcast explored how affiliate teams are putting AI to work, finding new traffic opportunities, and managing the risks that come with growth. Across nine...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Paf and Meta logos above gambling ad cards and a license review panel with a Swiss flag.
Article
Paf and Meta Plan License Checks for Gambling Ads and Affiliates
Paf says it has agreed a Swiss pilot with Meta to help identify unlicensed gambling businesses, using license documents and website URLs covering operators and affiliates. The initiative, announced on...
Amazon India’s Influencer Program doubles to 200,000 creators, illustrated with a map and 2× symbol.
Article
Amazon’s India Influencer Program Doubles to 200,000 Creators
Amazon says its Influencer Program in India has reached 200,000 creators, doubling year over year. Its latest update also details how eligible creators can earn through YouTube and Pinterest product...
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