Black Friday 2024 has brought intense competition to the digital advertising space, with platforms like Temu and Shein aggressively bidding on competitors’ keywords. This fierce rivalry has driven up online
As Black Friday and Cyber Monday fast approach, affiliates often focus on the immediate surge in traffic and conversions. But high-quality, evergreen content tailored for this peak season can continue
The holiday season is always a critical period for affiliate marketers, but 2024 is set to bring new challenges and opportunities. With a shorter holiday shopping window, intense competition for
Retail media has become a hot topic in the digital marketing world. With the rapid rise of e-commerce and changing consumer behaviours, retailers are transforming into digital advertising platforms, giving
In a significant move within the digital marketing and commerce landscape, Publicis Groupe has announced the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. This acquisition,
The digital marketing landscape continues to move forward, with platforms continually innovating to capture consumer attention. Recently, two giants, TikTok and Amazon, have made significant strides in the affiliate marketing
In the ever-evolving realm of digital marketing, the fashion affiliate blog has emerged as a potent tool for both bloggers and brands. The allure of combining a passion for fashion
Affiliate marketing is integral to retail’s digital strategy, providing unique insights into the customer journey. This thought leadership piece explores how affiliate marketing helps retailers understand and optimize the customer
Are you a retailer looking to expand your reach and boost sales? Affiliate programs might be just what you need. These partnerships can help you tap into new markets and
Digital advertising is booming. As we move through 2024, the growth in digital ad spend shows no signs of slowing down. This trend is evident in both the UK and
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