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Affiliate Marketing

Stay ahead with the latest trends, strategies, and insights from the #1 source for affiliate marketing news worldwide, featuring expert analysis and insights from partners.
By Affiverse
How to overcome bad debt in your affiliate business
Affiliate relationships are built on trust and reputation. Trust and authenticity is often a measure affiliates use to be able to promote a brand in the first place. Sometimes, this... Read More
Article
• April 30, 2018
By Affiverse
The impact bonus changes will have on acquisition strategies
It has been a turbulent time for the gambling industry lately, with the bonus and advertising changes affecting how casinos market bonus offers without wagering requirements to new customers. The... Read More
Article
• April 19, 2018
By Affiverse
Sweden, regulation and the added-value affiliate opportunity
Given the huge competition in the Nordics, and in Sweden in particular, the affiliate market is correspondingly crowded to service more than 500 competing casinos and 350-plus sportsbooks, writes gaming... Read More
Article
• April 19, 2018
By Affiverse
Top tips for a World Cup winning Twitter profile
If you’re a sports betting affiliate that wants to get a slice of the World Cup action, then you’re one of many. It’s important to understand how you are going... Read More
Article
• April 12, 2018
By Affiverse
Lee-Ann Johnstone – The importance of industry diversity
Hosted at the spectacular Savoy Hotel London, the Women In Gaming Diversity Awards provide an opportunity to celebrate the very best women working in the online and land based Gaming... Read More
Article
• April 12, 2018
By Affiverse
The SEO tools that experts use to improve affiliate site rankings
Want to try and boost your SEO presence for your site this year? Then you need the right tools to do the job. We spoke to a number of SEO experts... Read More
Article
• April 10, 2018
By Affiverse
A look at the summer affiliate sporting calendar
If you’re a sports betting affiliate now is the time to get thinking about your strategy for the rest of the year. With a host of key events coming up... Read More
Article
• April 5, 2018
By Affiverse
Five simple steps to becoming GDPR compliant
GDPR compliance is everywhere right now and affiliates are trying their best to make sure they’re on the right side of the law. The key is not to panic or... Read More
Article
• March 29, 2018
By Affiverse
Raising funds for affiliates – Finding Investment for Affiliate Marketing
Have you hit a wall with your affiliate business and feel like growth has stalled? Perhaps you lack the time or resources to scale further and are unsure how to... Read More
Article
• March 23, 2018
By Affiverse
Sarah Sangster – Sangster Digital – “Video is the future of consumer content”
The world of online content is evolving at an alarming rate, and at times it’s easy to feel like you’re being left behind. Sarah Sangster, digital marketing specialist and head... Read More
Article
• March 22, 2018
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Article
Celebrating the SME Rising Stars of Our Industry With the Affiverse RAV Awards
The affiliate marketing industry has always been a vibrant ecosystem of innovation, creativity, and relationship-building. Every day, we’re inspired by the incredible work happening across this space – especially by...
Podcast
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing’s most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many...
Article
Sage Signs As Headline Sponsor for ELEVATE 2025
If you haven’t already seen – we’re excited to be welcoming Sage as the headline sponsor for ELEVATE Summit this year, taking place on July 15-16. This partnership highlights Sage’s...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Article
Inside Look: Lee-Ann Johnstone on ELEVATE Summit 2025 and Affiliate Marketing Education
‘If you build it, they will come ‘– that’s one for any Field of Dreams movie fans out there! Lee-Ann Johnstone, founder and CEO of Affiverse, is proving that when...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Article
What iGaming Affiliates Need to Know About the 2025 Regulatory Update
If you’re running an iGaming affiliate business in 2025, the question isn’t whether regulation affects you it’s how much. Gone are the days when affiliates sat on the sidelines of...
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