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Laws and Regulations

By Affiverse
Camelot ad investigation highlights stringent marketing rules
The attention to detail required to appease the Advertising Standards Agency (ASA) has been highlighted by Camelot’s response to complaints made in relation to its recent set of National Lottery... Read More
Article
• December 13, 2018
By Affiverse
Racing tipster slammed by ASA over misleading direct mail ads
The Advertising Standards Authority (ASA) has reprimanded racing tipster Philip Murray after four complaints over his direct mail adverts were upheld. The ads in question, which first appeared in June... Read More
Article
• November 27, 2018
By Affiverse
South Africa adopts National Gambling Amendment Bill
South Africa’s Committee on Trade and Industry has accepted the National Gambling Amendment Bill, a narrow bill that will focus on “existing governance challenges”.   Initially disclosed by the Middle... Read More
Article
• November 22, 2018
By Affiverse
ASA warns Camelot over advert near school
Camelot has been cautioned by the Advertising Standards Authority (ASA) over the location of one of its latest scratchcard ad, a version of which was placed outside the entrance of a school. The ad... Read More
Article
• November 21, 2018
By Affiverse
New RGA code will “address the unease” caused by gambling ads
With news that the Remote Gambling Association (RGA) will host a leaders meeting today to discuss the development of a new ‘advertising standards code’, Senet Group CEO Sarah Hanratty has... Read More
Article
• November 20, 2018
By Affiverse
Why regulation is key for continued affiliate partner growth
The regulatory landscape of the UK igaming industry has been moving fast, with the UK Gambling Commission bearing down on operators. This is causing some operators to scale back affiliate... Read More
Article
• November 13, 2018
By Affiverse
Belgium set to come down hard on gambling ads
Belgium has become the latest EU state to implement tougher regulations on gambling adverts, rolling out a stringent advertising code on gambling/betting verticals. Directives for a tougher advertising framework on... Read More
Article
• November 12, 2018
By Affiverse
UKGC Chief Exec calls on UK sector to become fairest and safest in world
Addressing the Raising Standards Conference in Birmingham earlier this week, Gambling Commission Chief Executive Neil McArthur has called on the industry to work together and know their customers better, in... Read More
Article
• November 9, 2018
By Affiverse
High stakes: Amendment 3 will make or break gambling in Florida
With the fiercely-contested midterm elections taking place later today, there is one proposed constitutional amendment in Florida that could make or break the prospect of sports betting and casino gambling... Read More
Article
• November 6, 2018
By Affiverse
Apple chief exec emerges as unlikely supporter of GDPR
The controversial GDPR rules that have caused ructions across the digital marketing world have found an unexpected supporter this week, with none other than Apple Chief Executive Tim Cook praising the... Read More
Article
• October 26, 2018
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Pinterest visual search interface displaying a selected handbag alongside related sponsored products.
Article
Pinterest Opens Visual Search Ads to Performance Advertisers
Pinterest is opening visual search to performance advertisers with a new ad format that places sponsored results in Pinterest Search Results and Pin close-ups. Visual Search Ads will allow eligible...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
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