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Laws and Regulations

By Affiverse
Capturing consent in the wake of GDPR
The industry is abuzz with talk of GDPR, as it affects the way that we collect and use data. As you have probably noticed, your inbox is now flooded with... Read More
Article
• May 7, 2018
By Affiverse
Sweden, regulation and the added-value affiliate opportunity
Given the huge competition in the Nordics, and in Sweden in particular, the affiliate market is correspondingly crowded to service more than 500 competing casinos and 350-plus sportsbooks, writes gaming... Read More
Article
• April 19, 2018
By Affiverse
Five simple steps to becoming GDPR compliant
GDPR compliance is everywhere right now and affiliates are trying their best to make sure they’re on the right side of the law. The key is not to panic or... Read More
Article
• March 29, 2018
By Affiverse
CAP outlines new operator restrictions
British bookmakers have been forced to adjust their marketing strategies after the Committees of Advertising Practice (CAP) strengthened advertising standards in the UK, placing specific restrictions on live betting promotions.... Read More
Article
• February 16, 2018
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TikTok monetization graphic with Creator Rewards, Shop Affiliate and Brand Deals.
Article
TikTok Creator Monetization Guide: Rewards, Shop Affiliate and Brand Deals
18 MINS READ
TikTok creators have several ways to earn from their content, but each monetization method rewards something different. The Creator Rewards Program pays eligible creators for qualified video performance. TikTok Shop...
Amazon-branded graphic showing a creator presenting a product beside Sponsored Products listings and a shopping interface.
Article
Amazon Extends Sponsored Products Into Creator Content
Amazon is extending Sponsored Products into creator content from 10 August 2026, according to a notice sent to advertisers. The company's updated Sponsored Products guidance confirms that campaigns can appear...
TikTok Shop Plus membership comparison with Amazon Prime in a split ecommerce graphic.
Article
TikTok Tests Shop Plus Membership to Rival Amazon Prime
TikTok is reportedly testing a paid membership program for TikTok Shop as the platform looks to turn product discovery into more completed and repeat purchases inside its own app. The...
YouTube Shopping Affiliate Program UK launch graphic with shopping, affiliate tracking and UK map elements.
Article
YouTube Launches Shopping Affiliate Program in UK
YouTube has launched its Shopping Affiliate Program in the UK, allowing eligible creators to tag products from major retailers directly inside videos, Shorts, and livestreams. Boots, Currys, Debenhams, Etsy, Marks...
Two Phia co-founders pictured with the company logo against a blue geometric background.
Article
Phia Affiliate Attribution Allegations Deepen After New Bloomberg Report 
New reporting has raised further questions about when Phia’s leadership became aware of affiliate attribution features that could claim credit for sales the shopping platform had not generated. Bloomberg reported...
YouTube Creator Music logo beside a colourful audio waveform on a dark navy background.
Article
YouTube Ends Paid Creator Music Licences as Revenue Sharing Takes Over
YouTube's 10 August 2026 deadline for paid Creator Music licences has arrived, ending the option that allowed eligible creators to pay upfront for selected tracks and retain their usual share...
Game’s Gone campaign graphic featuring Roy Keane and Micah Richards watching football with friends.
Article
Game’s Gone? Roy Keane and Micah Richards Go Back Through Football History
“Game's Gone?” turns one of football's most familiar complaints into a time-travel campaign featuring Roy Keane and Micah Richards. Created by Anomaly for Sky Bet, the new-season advert takes the...
YouTube Partner Program graphic with shopping and creator revenue icons.
Article
YouTube Doubles Ad Revenue Thresholds as Affiliate Income Gains Importance
From 1 February 2027, YouTube will double the watch-time and Shorts-view thresholds for new creators seeking advertising and Premium revenue through YPP. Applicants will need 8,000 qualified watch hours in...
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