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Laws and Regulations

By Affiverse
Sweden, regulation and the added-value affiliate opportunity
Given the huge competition in the Nordics, and in Sweden in particular, the affiliate market is correspondingly crowded to service more than 500 competing casinos and 350-plus sportsbooks, writes gaming... Read More
Article
• April 19, 2018
By Affiverse
Five simple steps to becoming GDPR compliant
GDPR compliance is everywhere right now and affiliates are trying their best to make sure they’re on the right side of the law. The key is not to panic or... Read More
Article
• March 29, 2018
By Affiverse
CAP outlines new operator restrictions
British bookmakers have been forced to adjust their marketing strategies after the Committees of Advertising Practice (CAP) strengthened advertising standards in the UK, placing specific restrictions on live betting promotions.... Read More
Article
• February 16, 2018
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Pinterest visual search interface displaying a selected handbag alongside related sponsored products.
Article
Pinterest Opens Visual Search Ads to Performance Advertisers
Pinterest is opening visual search to performance advertisers with a new ad format that places sponsored results in Pinterest Search Results and Pin close-ups. Visual Search Ads will allow eligible...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
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