As the world of affiliate marketing grows, there are now more ways than ever that affiliate managers can engage with their affiliate communities. But did you know that Facebook groups are one of the best ways of doing so? Facebook groups can be used by affiliate managers to engage with new partners, to promote their products and service online, and to invest in the likes of partner discovery.
In this week’s episode of Affiliate Drive Time, Lee-Ann discusses a VPN hosting program that has truly utilized their Facebook group. Not only has this brand used their Facebook group to host their website and promote their services, but they have also used it to build a highly engaged affiliate community. Check out the video and read the blog below to find out more about how Facebook groups can be a great asset to an affiliate campaign.
Why do brands need to build a community
The first thing that should be mentioned is the importance of building an affiliate community. Building a strong and positive affiliate community is an essential part of an affiliate program, no matter what industry you are in. Not only does it allow you to engage with and support your affiliates, but it also allows your affiliates to share new ideas and content that can be used in your affiliate program.
How to build a community on Facebook
Building an affiliate community through a Facebook group is straightforward and simple. Firstly, you should start by inviting all of the affiliates that your brand works with to join the group. Once you have done that you will be able to start talking about your brand and begin to share news or topics that are related to your affiliate program.
Benefits of Facebook groups
There are many benefits of using a Facebook group to grow and build a community of affiliates. Firstly, compared to some other social channels that are available, Facebook groups are very easy for affiliate managers to set up. Seeing as they are easy to set up, it also means that they are quite easy for affiliate managers to manage and control the affiliates within the group. Also seeing as Facebook groups are easy to manage, it means that brands can use them alongside other social media channels in order to build an affiliate community even more. Another major benefit of using a Facebook group to build an affiliate community is that they are absolutely free for both brands and affiliates to use.
So, if you are looking to try something new with your brands affiliate marketing program or are just looking to engage more with your existing affiliate community, why not give Facebook groups a try. Also, don’t forget to join us again next week for another episode of Affiliate Drive Time and be sure to subscribe to our YouTube channel here!