Affiliate Drive Time – OPM v Network: Which is best for my affiliate program?

When it comes to creating brand awareness and driving traffic to your brand through affiliate marketing, a number of different strategies and tactics can be used. This can include networking or online presence management (OPM), for example, which can be used to help brands start, run, and improve their affiliate program. Depending on the industry in which your brand operates, there are many affiliate networks to choose from that can help brands in a number of different ways.

In this week’s episode of Affiliate Drive Time, Lee-Ann discusses when a brand should decide to use a network and when it is appropriate for them to use an affiliate program in-house. As previously mentioned, networks can be extremely beneficial to an affiliate program, therefore they should be introduced at an appropriate time in order to achieve the best results possible. Check out the video below and read the blog to find out more about affiliate networks and when may be the best time to introduce a network into your affiliate program.

When is it best to use a network?

Choosing an appropriate time to introduce a network into your affiliate program is extremely important as it can greatly affect your program and the results that you get from it. Although, finding the right time to incorporate a network into your affiliate program can depend on a number of different factors. For example, if you are looking to launch an affiliate program and increase your brands sales quickly it is recommended that you use an affiliate network from the very beginning. Or if you feel that your affiliate program is underperforming or is unsuccessful, it may be a good idea to introduce an affiliate network to help you run the program more efficiently. Deciding on a time to introduce a network or OPM to your program will also depend on your budget and the objections of your affiliate program, so make sure that you keep these in mind.

The benefits of an affiliate network or OPM

Introducing an affiliate network or OPM into your affiliate program can help in a number of different ways. Firstly, when you launch a network or OPM it will allow you to connect with a number of different partners. They have also help you to promote your brand and your program much quicker, meaning you will start seeing results more quickly. Lastly, networks or OPM are extremly helpful as they allow you to track your affiliate program in-house through SAAS products.

As you can see, networks and OPM’s can be extremly beneficial for your brand and it’s affiliate program, so why not introduce one into your affiliate program? Also make sure to sign up to join our next FREE webinar and subscribe to our YouTube Channel to keep learning! We’ll be back next week with some more useful insights into affiliate marketing and how to effectively manage your program.


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