Affiliate Drive Time – How do you know an affiliate is right for you?

How do you know an affiliate is right for you?

This is a question we often get asked by clients who go through our AMPP training.

This is something Lee-Ann talks about in this week’s #AffiliateDriveTime.

The truth is – you don’t. Making the right commercial decisions always come with a bit of a gamble, however, if you’ve done the groundwork right, and you’re lining up your partner prospecting to your customer avatar correctly there is little that can or should go wrong.

It starts with understanding your customer avatar in great detail. These are some of the questions that you need to ask yourself before you proceed:

  • Who are they?
  • Where do they hang out?
  • What do they like/dislike?
  • How do they engage online?
  • How do they perceive your brand?

Getting granular on your customer avatar can help you when it comes to performing the perfect affiliate partner discovery and affiliate onboarding for your program.

Then, working backwards from there to check if the partner you’re talking with has the right traffic sources, customer demographics and content to meet your client objective. Reaching out to a new partner is really easy – you can contact them on LinkedIn, Skype or whatever tools you have at your disposal.

Watch this week’s episode to find out how you can ensure that the affiliate you are talking to is the right partner for you!

Don’t rush into onboarding an affiliate partner – make sure that you ask the right questions in order to confirm they are right for you. Affiliate partner discovery should not be a quick process as there is so much to consider beforehand.

If you want to learn more about the tools, we use for managing successful affiliate programs you can download Lee-Ann’s Top Affiliate Management Tools – HERE.

If you’d prefer to learn how to do partner discovery and get granular about your customer avatars and improve your affiliate program growth and reach – sign up to join the waiting list on our AMPP (Affiliate Marketing Performance Program) for our next 12 week live training program!

Don’t forget that Affiliate Drive Time will be back next week and Lee-Ann will offer great tips for affiliate managers. Make sure to subscribe to our YouTube channel so you never miss an episode.


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