A Year In Stats | The Affiliate Marketing Podcast 2023

Are you ready for an annual recap on what happened in Affiliate Marketing this year?
Firstly, we would like to thank each and every one of our listeners for tuning in to The Affiliate Marketing Podcast. This podcast is hosted by Affiverse Founder, Lee-Ann Johnstone and published weekly. For the whole of this year we’ve featured a wide variety of captivating guests, industry legends, brands, partners, and tools designed to keep you learning what’s new and trending around the globe in Affiliate Marketing.
The stats of what happened with our Podcast this year – speak for themselves.
We are delighted to end this year of growth on a high, with our total episodes for 2023 standing at over 111,500 downloads and we thank you for the support and positive feedback we receive each week.

Mighty oaks from little acorns grow…

ICYMI – here are some of the best hits and episodes that were downloaded and listened to the most.
Of course, we have our own favourites, but this is definitely the season to sit back, get comfortable and catch-up on any of the episodes you may have missed. Get ahead of the learning curve for 2024!

Our top performing episodes in 2023 were:

  • How data science drives ecommerce – Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce.
  • Affiliate Marketing Then to Now – Lee-Ann is consulting “the OG in affiliate marketing”, Spades Media CEO, Jim Banks. Having been in the industry for over 20 years, Jim is offering his unique experience and insights into the history of affiliate marketing. Specialising, nowadays, in helping Shopify businesses grow, Jim is well entrenched in the affiliate marketing world. Listen in for all his insights on the industry.
  • Retail Programs: Winning in a Volatile Market – A discussion with the CEO and co-founder of Increasingly, Sri Sharma. The retail intelligence company has aided lots of big names, like Sephora and Samsung in growing revenue, so Sri is full of insights to share in big brand business. Listen back to this Affiliate Marketing Podcast for takes on eCommerce, AI, and getting through this recession.
  • Hard Truths for the Affiliate Marketing Industry – Lee-Ann was joined by Edwyn McFarlane, founder of Coam, an affiliate marketing network where retailers can find and book placements with influential content sites. With over 15 years of experience in the affiliate marketing industry, Edwyn has a few nuggets of hard truths to share, including being honest about the value of your product, the value of your customer, and the red flags that affiliates and retailers should look out for.
  • Season Wrap Up – Lee-Ann wraps up Season 11. Listen in to find out more about topics such as AI and ChatGPT, Word of Mouth Marketing, the African affiliate market, and more.


But wait, there’s more…

  • The Affiliate Marketing Podcast was in the Top 25% of all Buzzsprout podcasts this year!
  • Manchester, London , Fresno and San Francisco in California were the most popular cities tuning in, making it a hotspot on our listener maps.
  • We hit “World Famous!” with over 116 countries subscribing and tuning in to listen to our guests, with top downloads in the United Kingdom, the United States, Canada, Germany and Australia showing our global perspective via Affiverse Media.
We have SO MANY more exciting episodes to bring you in 2024 we’re excited to be reaching the right people with the tactical tips, tools and insights to share with you as we learn and grow together in Affiliate Marketing this coming year!

You Say…

“Favourite podcast. Love The Affiliate Marketing Podcast, breaking down the legal stuff in a really good way. I love this podcast. Informative and honest and deals with sensitive topics well.” – Elvira3076

“Great Podcast. This is a great podcast and very informative and interesting. Keep up the good work!”- Alex9053T


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