Casino and entertainment operator Wynn Resorts has confirmed that it has entered a strategic partnership with European ‘mobile-first’ betting platform and gamification developer, BetBull.
The partnership will allow Wynn to strengthen its sportsbook offering, with BetBull set to develop the resort’s sports betting proposition.
As part of the deal, Wynn has acquired a 22.5% stake in the Malta and London based operator, seeking to capitalise on developing US sports betting market opportunities.
The strategic partnership sees BetBull act as lead digital and mobile sportsbook systems supplier for Wynn’s two Las Vegas-based casino properties – ‘Wynn Las Vegas’ and ‘The Encore’.
Wynn’s partnership will surprise industry commentators, as the US casino operator chooses to develop its sportsbook proposition through one of the European betting’s younger enterprises.
Founded in 2015 by former bwin.party innovation executive Sadok Kohen, BetBull seeks to develop online betting’s ‘next generation sports betting platform’, merging free-to-play engagements with its mobile-first technology.
A further affirmation of Wynn’s continued ambitions for expansion come in the form of the firm’s growth $2.5bn project plans for Massachusetts, something that would only accelerate the growth of Wynn in the evolving US market.