Angelika Antonova, affilka

Q&A with Angelika Antonova, Affilka’s Head of Sales

Speaker: Angelika Antonova, Head of Sales at Affilka

Media: Affiverse

What will you be doing at iGB Live?

We are excited to meet in person our existing and prospective clients with whom we’ve been in touch solely online so far, talk more about our solution, answer questions, and collect useful feedback! We’re also going to hold demos of the software features and talk to B2B providers about the integration of our affiliate module. At the same time, we are waiting for new unscheduled meetings with every person interested to promote their iGaming brand using a top-notch Affiliate Platform. The Affilka team will be at stand P30 together with other SOFTSWISS products, every visitor is welcome!

What does the Affilka brand stand for?

First of all, it’s our clients who inspired the creation of Affilka and by sharing their ideas on the improvements helped us to develop a platform that takes the leading position on the market. Today Affilka powers more than 150 iGaming brands on various platforms and we appreciate the trust and feedback we receive on a daily basis.

The main concepts we stand for are honesty and transparency – only real data is displayed both for operators and affiliates; usability and maximum automation – we want to make the lives of Affilka users as simple as possible; open-mindedness and the ability to listen – without them you’ll never create a customer-oriented product.

What can the Affilka brand offer affiliate marketers?

Out of the multiple features of our advanced product, the clients praise the super-flexible Commissions Constructor. It is able to implement any type of affiliate deal you can imagine. We also boast integrated payment systems, which allow for immediate payouts to affiliates straight from the admin interface – where you can use your own merchant accounts or rely on SOFTSWISS merchants. I would also highlight synchronisation with any casino, sportsbook, poker platform, and data update every 15 minutes as well as fully customisable reports and a variety of postbacks and dynamic tracking parameters to analyse statistics. Moreover, we’re focused on the highest level of customer support and provide a dedicated account manager to every client.

What is the most valuable piece of insight you can divulge?

I’d love to mention the improvements that have never been announced before. This year we will dive into predictive player LTV metrics so that our operators can make business decisions quicker. We’ll expand traffic reports and sub-affiliate reports and make them more granular  We will also add even more options for affiliate payouts in crypto even though we already have the widest selection of currencies available for withdrawals such as BTC, USDT (ERC20 and TRC20) LTC, ETH, BCH. There is a widespread trend among affiliates to request their earnings in cryptocurrencies, so it was the right decision to pay special attention to working with crypto as a tremendous potential and future of the iGaming world.

What do you expect to gain from the iGB Live exhibition?

From a business perspective, I anticipate new clients and integrations, meetings with partners, new ideas for development, and the growth of brand awareness for Affilka. As for me personally, it will be an invaluable experience and will provide deeper knowledge of industry trends, inspiration from new acquaintances, and lots of positive emotions.

About Affilka & SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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