The German gaming giant Gauselmann is launching a new social responsibility initiative through its British subsidiary. Gauselmann UK will be using this advisory board to create a new role based on the experience of the customer within a much wider ‘360’ programme.
The operator claims that this will be the biggest social responsibility initiative undertaken by a low-stakes gambling operator in the British markets. The 360 programme has also been developed in partnership with the responsible gambling standards body Global Gambling Guidance Group (G4).
With them, Gauselmann UK has conducted an audit of their business at all levels to find the best plan of action to move forward with. Part of this has included establishing this advisory board, made of external specialists and select senior executives, to help turn the business into one that is more socially responsible.
Managing director Sascha Blodau said: “We want to ensure that we are establishing the very highest standards in order to deliver a safe gambling entertainment experience for all of our customers in particular those that may require additional levels of support.”
The six-person advisory board will need to set key objectives and performance indicators and establish other rubrics for measuring success. By looking at experiences in other jurisdictions and industries, the team will be able to come up with new ideas that can raise the standards of the business across the board. At the same time, the customer experience manager will be working with them and then reporting to the chief executive about decisions made.
This new initiative should help to raise the bar of responsible gambling standards throughout the industry.