Local developer signs Svenska Spel deal ahead of re-regulation

Stockholm-listed games developer NetEnt has entered into an agreement with Svenska Spel Sport & Casino AB ahead of the Swedish market re-regulation on the first day of 2019.

Regulated markets form a key part of NetEnt’s strategy, and after a thorough qualification process, the firm has been selected as online casino supplier to Svenska Spel Sport & Casino AB.

On 7 June 2018, the Swedish parliament, Riksdagen, approved the re-regulation of Sweden’s gambling market. The new legislation comes into force on 1 January and NetEnt aims to be ready to operate together with its partners on the day of market opening.

“NetEnt was an obvious choice when selecting an online casino supplier ahead of our re-regulated market entry on January 1st 2019. We are convinced that NetEnt will deliver casino games of the highest quality and become a very important partner for us,” says Fredrik Wastenson, MD and Head of Business Unit, Svenska Spel Sport & Casino.

Henrik Fagerlund, MD NetEnt Malta Ltd. and Chief Product Officer of NetEnt added: “I am very pleased that Svenska Spel has selected NetEnt as supplier ahead of the Swedish market re-regulation. Svenska Spel is the most established gambling operator and the largest sponsor of sports in Sweden.

“We really look forward to a close collaboration to deliver best-in-class digital casino games to Svenska’s customers.”

The commercial launch of NetEnt’s online games with Svenska is expected in the beginning of 2019.

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