Instagram recently announced a range of new updates for its Reels, which is a short-form video alternative to TikTok on the platform. These new features could be valuable to brands and businesses making professional content on the platform, including analysis tools and discovery tools to find the latest trends and hashtags.
The analysis offered has been compared to TikTok’s, although not as in-depth.
As per Instagram: “Creators are always looking to discover fresh content ideas, so now we’re adding a dedicated destination for you to be inspired by the latest trends. You’ll be able to see the top trending songs and hashtags on Reels, see how many times the audio has been used, tap in to use it, or save the audio for yourself.”
Video, stickers, text, and audio track editing will all be incorporated onto one screen.
“This makes it easier to align and time elements of your reel to the right moments in a more visual way. Keep an eye out for even more exciting tools to come as we continue to invest in more ways to make editing your reels simpler and easier.”
Some are calling it CapCut for IG, which would explain why the site has been rumoured to ban or suppress content created with the CapCut editing platform, which belongs to TikTok.
