How to find the right social platform for your brand

These days, you have tons of choices when it comes to social platforms. Do you stick with the channels that have been around the longest like Facebook or Twitter or do you move across to a newer platform like TikTok or Clubhouse?

Finding the right platform is often down to finding your audience. Of course, that isn’t the only thing that you need to consider. Here are some of our tips that you can put to use when creating your social strategy.

Check the demographics

When you are running an affiliate business, you typically have a target audience in mind. So, if your target audience isn’t using a certain social platform then you probably don’t want to waste your time creating content for that channel. There is a quick and easy way to determine where your target audience hangs out – by checking the demographics.

According to Sprout Social, the largest age group on Facebook is 25-34 year olds. Within this, 56% of users are male. If you are looking for a larger female audience, you should consider Instagram which has 57% female users.

Research various platforms – you could be surprised when you read into the demographics. Many have been surprised at the switch in TikTok user demographics over the past year.

What features do they offer?

The truth about social channels is that they are constantly evolving and so you always have new features to try out. You could find that a simple social channel like Twitter doesn’t quite provide you with the tools that you need to create effective content that will market your affiliate brand properly.

Some of the feature-heavy platforms include Facebook and Instagram which offer tons of tools. On both of these channels, you can host live streams and create engaging story content that your audience can interact with.

Of course, if you are hoping to focus simply on short video content – TikTok is the place to start. In this case, Instagram Reels would also be beneficial.

Don’t overdo it

It can be tempting to create profiles across all social channels but this can actually have the opposite effect of what you hoped. By oversaturating your audience, you can be diluting your engagement and putting customers off the brand that you are affiliated with.

When you choose just one or two channels to focus on, you can create excellent content for each. There truly is no point in sending out content that you haven’t put your heart and soul into – and which affiliates have time to do this across multiple channels?

Keep things simple, test the waters and you’ll determine the right platforms.

Try it out

Social media is a powerful tool and if you learn how to leverage social selling, you can deliver the results that you hoped for this year. Find your voice, find your channel and put your content to the test.

Over time, you’ll determine the right channel for your brand.

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