Affiliate Marketing Podcast – Building community value around your brand with LADbible

We’re back again with a brand new season of the Affiliate Marketing Podcast. This season is our biggest yet and we have lined up a whole host of guests who will share their industry insights. We’ll be talking about brand affinity, community, SEO and so much more.

In our first episode of Season 4, Lee-Ann was joined by John Cole, the Category Lead in Sports and Sports Betting and Gaming at LADbible Group. LADbible is considered the home of entertainment in the UK and it is one of the biggest communities for the social generation.

John’s experience in this field makes him the perfect guest to talk about how you can build community value around your brand.

Listen to hear more about:

  • The LADBible Group and the brands within this group
  • How the right content on the right channels can build community value
  • The new generation and how they respond to social content

[03:00] Listen to hear John talk about the importance of having a peer to peer community. He also adds how LADbible used this to its advantage.

[09:26] John talks about how carousel posts can be very effective on Instagram, alongside stories. Listen to hear his thoughts on how this can set up a users’ day.

[17:00] Listen to hear John and Lee-Ann talk about the importance of being on multiple social channels and learning more about what works for each community.

[22:00] Lee-Ann talks about the opportunities that brands have to partner with LADbible and leverage the information that they have gained over the years.

[24:55] John talks about the importance of UX and how this impacts decisions. He also discusses the power of the new generation and how they will voice their opinion.

We’d also like to give a special thanks to bet365 Partners for sponsoring this episode!

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We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

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