Global Performance Marketing Awards 2025 Shortlist Showcases Industry Innovation

Affiverse Agency has secured double recognition at the 2025 Global Performance Marketing Awards, earning shortlisting in two prestigious categories that highlight the agency’s expertise in both program launches and overall affiliate marketing excellence.

The 2025 Global Performance Marketing Awards shortlist has been unveiled, celebrating the most innovative campaigns, platforms, and strategies that defined performance marketing excellence over the past year. With 29 categories spanning affiliate marketing, B2B strategies, and emerging technologies, this year's competition demonstrates the industry's rapid evolution and growing sophistication.

The awards ceremony, taking place October 20 at London's Jumeirah Carlton Tower and hosted by Hello Partner, will recognise outstanding achievements across global performance marketing initiatives that launched between January 2024 and July 2025.

Agency Excellence Across Global Markets

The Best Affiliate and Partner Marketing Agency category features eight industry-leading agencies that have demonstrated exceptional delivery and thought leadership across diverse partnership programs.

Affiverse Agency earned recognition in this category for their partner-first strategy and commitment to delivering scalable success across multiple industries. The agency's double shortlisting across both program launch and agency excellence categories validates their comprehensive approach to affiliate program management and strategic consulting. The award-winning affiliate marketing agency has been shortlisted for ‘Best Affiliate Programme Launch’ for their work accomplished with Sage UK.

B2B Performance Marketing Takes Center Stage

A notable highlight of this year's awards is the introduction of the Best B2B Performance Marketing Strategy category, reflecting the sector's explosive growth and increasing recognition within the performance marketing ecosystem. This new category celebrates strategies specifically designed for B2B objectives, from generating high-quality leads to enabling partners through account-based marketing approaches.

The emphasis on B2B affiliate marketing strategies signals a fundamental shift in how businesses approach performance-based partnerships, moving beyond traditional consumer-focused campaigns to address complex B2B buying journeys and longer sales cycles.

Regional Excellence and Global Expansion

The awards recognise regional excellence through dedicated categories for APAC, Europe, and North America campaigns. This global perspective acknowledges the unique challenges and opportunities present in different markets, from navigating cultural nuances in Asia-Pacific to managing regulatory variations across European markets.

The international scope of these awards reflects performance marketing's truly global nature and the importance of understanding local market dynamics while maintaining scalable, results-driven strategies.

Innovation Through Technology and AI Integration

The Most Innovative Technology Solution and Best Use of AI in Performance Marketing categories highlight the industry's commitment to technological advancement. These awards recognise platforms and campaigns that have leveraged artificial intelligence, machine learning, and cutting-edge tracking solutions to deliver significant performance improvements.

The focus on technology innovation in affiliate marketing demonstrates how the industry continues evolving beyond traditional partnership models toward data-driven, automated solutions that deliver measurable ROI improvements.

Supporting Industry Excellence

The Global Performance Marketing Awards celebrate excellence across the global performance marketing ecosystem. The ceremony promises an evening of networking, celebration, and recognition for the performance marketing industry's finest achievements.

The awards serve as both celebration and benchmark, highlighting the strategies, technologies, and partnerships that are defining the future of performance marketing. As the industry continues evolving towards more sophisticated, data-driven approaches, these recognitions provide valuable insights into the tactics and relationships driving sustainable growth across global markets.

Reach out to our Agency Team here. Our award-winning affiliate team have decades of experience. Fast-track your iGaming, e-Commerce and B2B SaaS affiliate program with us!