Expansive agenda for digital marketers at this year’s Digital Marketing Forum

Set to be a part of ‘the most comprehensive betting agenda’ yet, the upcoming Digital Marketing Forum is due to deliver expansive affiliate and marketing-focused content as it follows on from its success in March. 

Designed to help affiliates and digital marketers get ahead of digital trends and learn the latest insights that help promote brand marketing and customer acquisition, the SBC Digital Marketing Forum will take place at Olympia London on 18 September.

“This conference is one of the best value-driven, learning events for affiliates and digital marketers in the iGaming industry,” said Affiverse CEO and Founder Lee-Ann Johnstone

Johnstone added: “The event takes place on Wednesday 18 September and offers incredible value for delegates who will get access to 3 individual conferences within the same venue. With a host of leading brands and agencies participating in the panel discussions, the Digital Marketing Forum will deliver a depth of content and insight that stimulates acquisition growth in the casino and sports betting industry. The conference is part of the most comprehensive betting agenda to be delivered in collaboration with SBC events yet.”

There will be eight in-depth workshop sessions held across the first day of SBC’s flagship Betting on Sports event, which takes place at Olympia London from 17-20 September, including the second running of the CasinoBeats Summit and PaymentExpert Forum.

The content and agenda are expertly created with some of the brightest digital minds and experienced industry leaders taking part to discuss the future of iGaming and digital disruption. 

Key items for discussion include:

Global Opportunities for affiliates and operators –  we will discuss exactly where the global market is headed and how digital marketers and affiliates can benefit from local innovations and advertising channels.

Defining the Affiliate – with the advent of responsible gaming being more prevalent in the affiliate channel we discuss with key affiliates such Catena Media and Oddschecker along with the Responsible Affiliates in Gambling (RAIG), an independent body set up to help raise standards in the sector, particularly in respect of responsible gambling.

Video Content, Gamer Gambling & Voice Lead SEO – content marketing is changing with video leading the way in terms of entertainment and engagement. Plus we’ll delve deep into the gamer gambler segment helping you understand how this audience reacts to online advertising. Voice activated search is fast expanding and we’ll be learning exactly how this impacts both affiliates and operators, and where their focus for their content marketing strategy should lie.

2020 Vision – The Future of Digital  – learn how big brands like Coca Cola are changing the way they implement a digital strategy to better identify and convert their audiences and how casino and sports betting brands can learn from these trends too. 

Esports and the convergence with Sports Betting – learn how the esports market is catching up with sports betting and what the opportunity for investment in this channel really is. If you are looking to grow your brand and engage new audiences then this session is not to be missed!

Responsibility & Sustainability – discusses how affiliates and operators should be promoting their products now that the whistle to whistle ban is in place with much tighter controls over bonus advertising making it harder for affiliates to acquire new players. How will brands now seek to engage customers and promote community loyalty? Identifying the next generation of online customers will be central to the discussion in this track.

For more information on the event, including speakers and the full agenda, check out the Digital Marketing Forum website. To speak to a member of the team about sponsorship and branding opportunities, please contact us on [email protected].

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