elon musk, twitter, facebook, google, cookies, social media marketing, affiliate marketing

Elon Musk Twitter deal officially done

On Friday October 28th at 4.49am, Elon Musk announced confirmation of his deal with Twitter with the phrase “The bird is freed”.

So, it’s happening then. Just hours before his deadline, Elon Musk has bought Twitter.

As announced by The Washington Post Musk has already made some big changes in the company.

“Chief executive Parag Agrawal, chief financial officer Ned Segal and Vijaya Gadde, head of legal policy, trust, and safety, were let go, according to the people. Sean Edgett, the company’s general counsel, was also pushed out, one of the people said. The top executives were hastily escorted out of the company’s San Francisco headquarters.”

Users interested in politics are wondering if he’ll keep his promise to reinstate former President Donald Trump to the platform.

“Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!” Musk tweeted Thursday, in a post offering assurances to advertisers.

And then there is the marketing aspect. Twitter was in bad shape when Musk suggested his buy-out, but it was in a bad state because their main method of income, marketing, really wasn’t making as much of a dent. Musk’s solution to that is to have more, better, targeted advertising, like Facebook. Only, if you look at Facebook, Apple did them dirty by offering users on iPhones a chance to opt out of targeted advertising, putting a real dent on their income. Plus, regulations are coming down hard on targeted advertising, particularly from the EU, which Google is already making moves to counteract with a system that replaces third party cookies.

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