DrückGlück refreshes brand and launches new TV ad campaign

German online casino brand DrückGlück is celebrating its third birthday in style following a complete makeover of its website.

The site has been refreshed to give it an updated look and feel, and boasts new functionality in line with its position as a major TV advertiser.

The new casino website is instantly recognisable from the substantial TV, print and radio coverage secured over the past three years, and will further drive acquisition and loyalty.  

The facelift will be supported by a new TV advertising campaign that will be broadcast across a huge range of popular channels including Pro7, RTL, VOX, RTL2 and Tele5. The campaign is part of a €35 million offline marketing war chest the operator is using to help bolster its reputation.

The casino will also be running a special five-week birthday promotion around games such as Fortunium (Microgaming), Falcon Huntress (Thunderkick), Vikings Go Berzerk (Yggdrasil Gaming) El Toreo (GameArt) and Rise of Olympus (Play’n GO).

There is a main tournament with a €10,000 prize pool, plus gamification challenges, raffles, free giveaway prizes, and daily free rolls.

The Schleswig Holstein-licensed casino brand is powered by the SkillOnNet platform and offers more than 1450 slots from suppliers such as Merkur, Play’n GO and Yggdrasil Gaming, as well as localised payment options and gold-star customer support.

DrückGlück’s Heinz Webber said: “We are thrilled to be celebrating our third birthday with a new look website, new episodes of the DrückGlück TV show on Sport One plus a super-sized TV advertising campaign kicking off all at the same time along with a new welcome offer and incredible promotions and tournaments for our players.

“In just three years, we have established DrückGlück as the most popular online casino brand in Germany, and look forward to strengthening that position in the coming months ‘’

The news comes after shortly after DrückGlück announced a raft of sponsorship deals, including partnerships with football team Holstein Kiel and TV shows Celebrity Big Brother, Global Gladiators and the newly-announced Die Geissens.

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