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By Affiverse
"Cracking result" on Cheltenham final day pulls bookies back from the brink
Following a difficult Cheltenham week for bookmakers, the final day of the festival saw roles reversed after a massively promising finish. Stephen Harris, Horse Racing Editor at Better Collective subsidiary... Read More
Article
• March 18, 2019
By Affiverse
Hong Bao – Kalamba Games
Hong Bao is the new Chinese-themed slot release from online casino content developer Kalamba Games. RELEASE DATE Out now. THE PITCH “Kalamba Games has delivered its latest stunning slot Hong... Read More
Article
• March 18, 2019
By Affiverse
Lorena Torregrosa brings Maltese presence to SBC’s CasinoBeats brand
SBC has boosted its client team further with the appointment of former Luckia COO Lorena Torregrosa as Business Development Director. Based in Malta, Torregrosa will focus on managing key relationships... Read More
Article
• March 18, 2019
By Affiverse
Affiverse secures Vie esports as affiliate management client
Affiverse has secured a new client relationship with esports betting site Vie.gg for strategic affiliate management services. Under the terms of the affiliate management agreement, AI will manage and promote the... Read More
Article
• March 18, 2019
By Affiverse
Affiliate Spotlight: CasinoGuide Project Manager Alex Tester
Affiliate Spotlight shines a light on the key figures and latest affiliate sites from around the world. This week we chat to Alex Tester, CasinoGuide Project Manager, who explains the... Read More
Article
• March 18, 2019
By Affiverse
Jesper Søgaard: "It is important to stay transparent and compliant from the very beginning"
Ahead of Betting on Football 2019, Better Collective CEO Jesper Søgaard caught up with event host SBC for an exclusive preview interview. Søgaard is set to speak on the ‘Affiliate... Read More
Article
• March 18, 2019
By Affiverse
3 top tips for making #BOFCON week a networking success
Next week sees the start of one of the sports betting industries biggest event weeks, with our own Digital Marketing Forum taking place alongside Betting on Football, the PaymentExpert Forum and a... Read More
Article
• March 15, 2019
By Affiverse
Ben Cronin, Pinnacle: "Now more than ever, marketing strategies have to be well-rounded and data-driven"
With the inaugural Digital Marketing Forum less than a week away, we catch up with speaker Ben Cronin, Head of Content Marketing at Pinnacle, who explains how content can build... Read More
Article
• March 15, 2019
By Affiverse
Wazdan and B2B casino provider Chippy Software announce deal
Slot producer Wazdan has announced a partnership with Chippy Software, a B2B casino provider offering turnkey solutions Offering a one-stop solution to clients in the igaming industry, Chippy Software is... Read More
Article
• March 15, 2019
By Affiverse
Realistic’s Super Graphics Upside Down gets a refresh
Casino content developer Realistic Games has re-launched its most popular game, Super Graphics Upside Down, following a dramatic overhaul. RELEASE DATE “Later this year.” BACKSTORY The five-reel Japanese anime-inspired game... Read More
Article
• March 14, 2019
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
Meta graphic showing Instagram, Facebook and WhatsApp grouped under one brand.
Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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