Stockholm-listed Catena Media has grown into the UK horse racing market with the acquisition of GG.co.uk for £2m.
Purchasing the UK-facing horse race betting affiliate Catena Media has emphasised its continued ambitions to strengthen its position in the UK, with it also further enhancing its other UK-based assets, which include BettingPro.com.
Chief Executive Henrik Persson Ekdahl commented: “Catena Media has a strong strategy for growth and an outspoken ambition to break into new online services. It’s our firm belief that this small yet strategic and very well-known site enjoys vast opportunities for growth. Catena Media will be the partner that delivers on these opportunities.”
The company emphasised that GG.co.uk is a strong and well-respected horse racing brand with excellent SEO rankings, which benefits from its wide product offering and content.
Catena Media has detailed it will make an upfront, cash-only payment of £2m to acquire the assets, which currently generate quarterly sales of approximately £150,000, with a full integration of the assets expected to be completed by June.