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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
SMP Snack: Responsible gambling – Should affiliates be protecting players?
In week three of the SMP Snack series, Jenny Hedges returns to discuss whether affiliates have a duty to adopt a range of measures to promote responsible gambling. Put simply,... Read More
Article
• November 30, 2018
By Affiverse
SMP Snack: Matching your operators’ compliance culture is good for business
In week two of the SMP Snack series, Manager of SMP eGaming’s Regulatory Compliance Jenny Hedges examines why affiliates should be establishing a strong culture of compliance within their business,... Read More
Article
• November 23, 2018
By Affiverse
SMP Snack: When and how affiliates share their operators’ regulatory requirements
For the first entry to our weekly SMP Snack series, the firm’s Manager of Regulatory Compliance Jenny Hedges analyses the increasingly complex operator-affiliate relationship The scaling back or cancelling of affiliate... Read More
Article
• November 16, 2018
By Affiverse
5 Tips to improve your commercial negotiation skills (For Affiliates)
Updated December 2024 Negotiating and striking the right deal with an affiliate manager is a crucial skill for running a successful affiliate business. Effective negotiation can significantly impact your bottom... Read More
Article
• January 5, 2018
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Article
Celebrating the SME Rising Stars of Our Industry With the Affiverse RAV Awards
The affiliate marketing industry has always been a vibrant ecosystem of innovation, creativity, and relationship-building. Every day, we’re inspired by the incredible work happening across this space – especially by...
Podcast
Traffic, Tools & Trust: How Everflow is Powering the New Affiliate Era
This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for...
Article
Sage Signs As Headline Sponsor for ELEVATE 2025
If you haven’t already seen – we’re excited to be welcoming Sage as the headline sponsor for ELEVATE Summit this year, taking place on July 15-16. This partnership highlights Sage’s...
Webinar
Webinar: 4 Ways to Build a High-Impact Affiliate Career in 2025 
In a revealing webinar that pulled back the curtain on one of digital marketing’s most lucrative yet misunderstood sectors, industry veterans Lee-Ann Johnstone and Naomi Barton delivered a stark reality...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Article
Inside Look: Lee-Ann Johnstone on ELEVATE Summit 2025 and Affiliate Marketing Education
‘If you build it, they will come ‘– that’s one for any Field of Dreams movie fans out there! Lee-Ann Johnstone, founder and CEO of Affiverse, is proving that when...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Article
What iGaming Affiliates Need to Know About the 2025 Regulatory Update
If you’re running an iGaming affiliate business in 2025, the question isn’t whether regulation affects you it’s how much. Gone are the days when affiliates sat on the sidelines of...
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