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By Affiverse
Things you can learn from being like 007
Within iGaming, the competition is fierce. For this reason, it’s always a good idea to keep track of your competition, to figure out what works for them and what doesn’t.... Read More
Article
• May 16, 2018
By Affiverse
DiceKings steps up marketing approach with affiliate programme
DiceKings, the Curacao-based online casino brand, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The DiceKings programme will be managed by Income Access’ in-house... Read More
Article
• May 15, 2018
By Affiverse
Racing Post expands into affiliate sector with Apsley deal
The Racing Post has moved to expand its industry affiliate marketing presence, confirming that it has acquired a majority stake in Apsley Group International. Confirming an undisclosed sum deal, the... Read More
Article
• May 11, 2018
By Affiverse
Rightlander strikes deals with “big-name operators”
Affiliate landing page tracker Rightlander has signed deals with LeoVegas and GVC, in a move that is hoped will help both operators improve affiliate compliance and boost their responsible gambling... Read More
Article
• May 9, 2018
By Affiverse
GiG records across-the-board growth for Q1 2018
Gaming Innovation Group (GiG) recorded increased revenue growth in its Q1 2018 interim report, with its marketing wing GiG Media also recording considerable growth of 155%. GiG revenue increased by... Read More
Article
• May 3, 2018
By Affiverse
Stars Group launches £100 million World Cup challenge
The Stars Group, through its flagship PokerStars, BetStars and PokerStars Casino brands, has announced the biggest prize in online sports betting, with the launch of the Stars £100 Million Challenge.... Read More
Article
• May 3, 2018
By Affiverse
Betfair bags heavyweight brand ambassador
Ahead of this Saturday’s grudge rematch between David Haye and Tony Bellew, Betfair has unveiled the former heavyweight champion Haye as a brand ambassador for the online betting operator. Haye’s new partnership with Betfair continues... Read More
Article
• May 3, 2018
By Affiverse
BetConstruct launches Vbet virtual reality casino product
London-headquartered technology provider BetConstruct has continued with its ambitious growth plans by opening Europe’s first ever Vbet virtual reality casino product. Located in the German capital of Berlin, in the city’s... Read More
Article
• May 1, 2018
By Affiverse
Betsson takes BT Sport award for McGregor mega-fight marketing
Betsson AB’s European online betting subsidiary Betsafe has won the ‘BT Sport Industry Award’ for ‘Best use of PR’ for it’s 2017 ‘Notorious – Conor McGregor’  global marketing campaign. The group was credited for... Read More
Article
• April 30, 2018
By Affiverse
Betting shop staff take FOBT protests to Parliament
This week, betting shop staff took their protests to Parliament, urging the government to ‘not gamble with high street jobs’ and to ‘not introduce a disproportionate cut in stakes on gaming... Read More
Article
• April 27, 2018
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Black Friday affiliate strategy graphic showing an eight-week planning path for 2026.
Article
Black Friday Affiliate Marketing: An 8-Week Strategy for 2026
A successful Black Friday affiliate marketing strategy begins before promotional traffic arrives. Brands need time to agree on the offer, recruit partners, confirm commercial terms, prepare creative, and test every...
PewDiePie beside the Ajax logo on a pale geometric background.
Article
PewDiePie Introduces Ajax, a Local AI Model Built for Everyday Tasks
PewDiePie has announced Ajax, a local AI model trained for his Odysseus workspace, with release scheduled for October 3, 2026, at 08:25 JST. The project focuses on everyday tasks such...
Affiverse webinar on AI for affiliate managers with Lee-Ann Johnstone and Michael Cole.
Webinar
The AI-Powered Affiliate Manager: 5 AI Workflows That Drive Growth
AI for affiliate managers can speed up reporting, flag revenue risks, and help prioritize partner growth. In this Affiverse webinar, Lee-Ann Johnstone and Michael Cole, CMO at Everflow, explored how...
TikTok Shop shopping bag and gifts beside a November 11–30, 2026 campaign date card.
Article
TikTok Shop Confirms November 11 Start for US Black Friday Campaign
TikTok Shop has confirmed that its US Black Friday and Cyber Monday campaign will run from November 11 to November 30, 2026. The schedule gives brands and affiliate creators a...
Illustration of a shopper finding a Google Local Coupon and visiting a store to redeem it.
Article
Google Tests Local Coupons That Charge Retailers on Redemption
Google is piloting Local Coupons, a Search advertising format that lets nearby shoppers claim retailer discounts and redeem them in physical stores. Retailers pay Google when a coupon is used...
Meta Creator Marketing Hub displayed on a desktop computer with creator discovery and partnership ad tools.
Article
Meta Unifies Creator Discovery and Partnership Ads in New Marketing Hub
Meta has officially launched its Creator Marketing Hub, bringing creator discovery, content evaluation, permissions, communication and partnership-ad creation into one workflow. The company first previewed the hub in June and...
Paf and Meta logos above gambling ad cards and a license review panel with a Swiss flag.
Article
Paf and Meta Plan License Checks for Gambling Ads and Affiliates
Paf says it has agreed a Swiss pilot with Meta to help identify unlicensed gambling businesses, using license documents and website URLs covering operators and affiliates. The initiative, announced on...
Amazon India’s Influencer Program doubles to 200,000 creators, illustrated with a map and 2× symbol.
Article
Amazon’s India Influencer Program Doubles to 200,000 Creators
Amazon says its Influencer Program in India has reached 200,000 creators, doubling year over year. Its latest update also details how eligible creators can earn through YouTube and Pinterest product...
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