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By Affiverse
UKGC emphasises need for industry to step up marketing strategy
Highlighting that the UK gambling sector needs to heed warnings over advertising and marketing, Gambling Commission programme director Ian Angus singled out affiliate promotions as a key example of where... Read More
Article
• October 4, 2018
By Affiverse
EveryMatrix seals casino deal with high-profile Georgian operator
Multi-award winning igaming software provider EveryMatrix has announced the recent integration of CasinoEngine with Georgian operator Adjarabet’s existing platform. The firm, which also boasts a multi-brand affiliate programme, has struck a... Read More
Article
• October 2, 2018
By Affiverse
PlayUK: gaining a head start with the correct affiliate strategy
Affiverse caught up with PlayUK founder Thomas Jones, who detailed how the brand is looking to utilise affiliate partnerships to boost its launch and stature as a new casino. Affiverse... Read More
Article
• October 2, 2018
By Affiverse
BetSid launches new UK affiliate programme
Sportsbook and casino provider BetSid has partnered with Affiverse to launch its UK affiliate programme, following a successful start to their online operations in 2018. The company becomes the third FSB... Read More
Article
• October 2, 2018
By Affiverse
BetVictor deepens safeguards for online players
BetVictor has enhanced its commitment to player security, unveiling a two-factor authentication as it looks to protect all new and existing customer accounts. The in-house-developed multi-factor authentication will safeguard against... Read More
Article
• October 1, 2018
By Affiverse
Genting places greater focus on affiliates with latest appointment
Genting Casinos is placing a greater focus on its growing affiliate programme, with the appointment of Alison Brincat.  Formerly Head of Affiliates at Wetten.com and Videoslots, Brincat will lead Genting’s... Read More
Article
• October 1, 2018
By Affiverse
Making traffic roar with the Ryder Cup
Golf has grown immensely as a betting product in recent years, with the pace of the sport lending itself to live betting players. Kicking off in a dramatic fashion this... Read More
Article
• September 28, 2018
By Affiverse
Catena Media confirms Board restructuring
Affiliate marketing network Catena Media has announced the restructuring of its Board of Directors following the departure of Anders Brandt. A board member since 2015, Brandt has voluntary resigned from... Read More
Article
• September 26, 2018
By Affiverse
FanDuel issues offshore betting warning email to partners
FanDuel Sportsbook has sent an email to its partners warning them not to promote offshore or unlicensed sports betting sites. The email read: “Please be advised that FanDuel considers the... Read More
Article
• September 26, 2018
By Affiverse
AffiliateFEST Session Summary: Google Penalties
Last week, we hosted AffiliateFEST in London and over the coming weeks, we’ll be bringing you a snapshot of each session we attended on the day. SEO is always the... Read More
Article
• September 26, 2018
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
Meta graphic showing Instagram, Facebook and WhatsApp grouped under one brand.
Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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