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By Affiverse
TotoGaming Affiliate Program launch is to be supported by PartnerMatrix
Multi-award winning igaming software supplier EveryMatrix has confirmed that through its PartnerMatrix Affiliate Management solution, it will be offering support for the launch of the new TotoGaming Affiliate Program. The PartnerMatrix... Read More
Article
• February 12, 2019
By Affiverse
William Hill to review advertising as industry faces up to new marketing landscape
William Hill is set to review its UK media planning and advertising account, according to reports from marketing news portal CampaignLive. Vizeum UK, a firm that has served as William... Read More
Article
• February 11, 2019
By Affiverse
STS to expand into 11 new European markets following BetConstruct deal
STS is set to expand into eleven additional European markets after securing a deal with software developer BetConstruct for both sports betting and gaming content. The Polish bookmaker will move... Read More
Article
• February 11, 2019
By Affiverse
UKGC unveils new age verification checks for online operators
The Gambling Commission has released a new set of rules, which are set to be implemented on May 7, that states online operators must adhere to a new wave of... Read More
Article
• February 7, 2019
By Affiverse
SBTech looks to boost compliance with SMP agreement
SBTech has signed a partnership agreement with the SMP Compliance Academy, with the aim of expanding and enhancing ‘companywide compliance knowledge and training across its growing international network of offices’.... Read More
Article
• February 5, 2019
By Affiverse
Bet.Works boosts compliance with GeoComply integration
Sports betting and igaming platform Bet.Works has bolstered its compliance by agreeing to integrate the GeoComply geolocation compliance solution. This partnership will enable Bet.Works to launch its online platform in... Read More
Article
• February 1, 2019
By Affiverse
Ladbrokes Belgium launches Income Access-powered affiliate program
Ladbrokes Belgium has launched an affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The new program for the Brussels-headquartered sports betting subsidiary of Ladbrokes Coral Group... Read More
Article
• February 1, 2019
By Affiverse
FanDuel utilises Fresh8 marketing automation platform
FanDuel has aimed to bolster its advertising efforts in the US by enlisting the help of marketing automation platform Fresh8. Updating stakeholders, the Paddy Power Betfair subsidiary is set to... Read More
Article
• January 30, 2019
By Affiverse
Mr Green implements Swish to enhance Swedish payment offering
Mr Green has expanded its selection of payment options by introducing Swish for its Swedish market customers. Working through a smartphone app in which the user's phone number is connected... Read More
Article
• January 30, 2019
By Affiverse
Tipico launches new advertising campaign to strengthen brand profile
Tipico Sportwetten, a German-language online bookmaker, has made a bid to enhance its brand profile and boost coverage for the latter half of the 2018/19 Bundesliga Championship by launching a... Read More
Article
• January 21, 2019
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
Meta graphic showing Instagram, Facebook and WhatsApp grouped under one brand.
Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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