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Breaking news, expert analysis, and the latest industry shifts curated and written by our editorial team to keep you informed on what truly matters in affiliate and performance marketing.
By Affiverse
Videoslots Swedish licence extended to five years on appeal
Online casino operator Videoslots has been awarded a five-year licence for the Swedish market, following an appeal. This means that the brand will be able to continue accepting players here... Read More
Article
• December 11, 2019
By Affiverse
Monkey Knife Fight offers affiliates the chance to win $100,000
In its biggest-ever promotion, Monkey Knife Fight is giving its partners the chance to win big over the next few months. A rundown of the contests  The primary prize on... Read More
Article
• December 10, 2019
By Affiverse
What can iGaming affiliates learn from China’s technological success?
In the Western World, we’re very quick to point to a select few areas for inspiration when it comes to innovation. Silicon Valley, Berlin and London to name three. But... Read More
Article
• December 9, 2019
By Affiverse
Betradar thrusts itself into cryptocurrency
Global sports betting data supplier Betradar has agreed a deal with the crypto-powered casino, Stake.com. Together, the pair will launch a sportsbook which takes bets made with cryptocurrency. Big potential... Read More
Article
• December 9, 2019
By Affiverse
Caravel receives multiple Portugal gambling licences
Online gambling operator Caravel Entertainment will expand into the Portuguese market, having received two new licences. Along with sports betting, the brand will also be able to offer games of... Read More
Article
• December 9, 2019
By Affiverse
888 looking to grow its US marketing team
888 is on the lookout for a new US marketing chief as it seeks to grow its presence further on these shores. The position will be based in New Jersey.... Read More
Article
• December 9, 2019
By Affiverse
Marathonbet becomes Manchester City’s training kit partner
Marathonbet has agreed a historic deal with current Premier League champions Manchester City, becoming the club’s first-ever training kit partner. The deal will build on the two parties’ existing partnership.... Read More
Article
• December 6, 2019
By Affiverse
New Jersey casino operators fined $150,000
Five New Jersey casino operators have been fined a collective total of $150,000 for committing various different offences. SG Digital received the largest financial penalty, having to pay $100,000. It... Read More
Article
• December 6, 2019
By Affiverse
Oregon Lottery surpasses $17m in sports betting stakes
The Oregon State Lottery‘s sports betting app, Scoreboard, processed $17.1 million in stakes during November. This was the first full month for legalised sports wagering in the state, having gone... Read More
Article
• December 6, 2019
By Affiverse
STS announces Enteractive deal
Polish sportsbook STS has joined forces with Enteractive’s (Re)Activation Cloud®, a leading platform in iGaming. The deal will form part of the operator’s attempts to boost its player conversion rates. The... Read More
Article
• December 5, 2019
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Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
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In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of...
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Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
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Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
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Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
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Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...