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By Affiverse
iGaming Affiliate SEO series: The mindset needed for ranking on Google
‘You either die fighting or thrive cooperating.' Nick Garner is founder of Oshi.io casino, a successful Curacao-licensed Crypto/Fiat money operator. He previously worked as search manager for Betfair, then head of search marketing for Unibet.... Read More
Article
• December 18, 2018
By Affiverse
Influencer market under scrutiny as ASA clamps down on gender-stereotypes
The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising mental health issues and pay inequality.... Read More
Article
• December 14, 2018
By Affiverse
How zero search results could change your SEO strategy
Have you ever thought about what a page on Google would look like that was full of zero search results?  This is something that is fast becoming a reality with... Read More
Article
• December 14, 2018
By Affiverse
Camelot ad investigation highlights stringent marketing rules
The attention to detail required to appease the Advertising Standards Agency (ASA) has been highlighted by Camelot’s response to complaints made in relation to its recent set of National Lottery... Read More
Article
• December 13, 2018
By Affiverse
Google and Facebook will be subject to greater "regulatory oversight", report details
A report from the Australian Competition and Consumer Commission (ACCC) has stressed the need for a greater level of regulatory oversight for tech giants Facebook and Google. The ACCC is... Read More
Article
• December 10, 2018
By Affiverse
iGaming Affiliate SEO series: Fundamentals of igaming SEO
‘Huge money, unique environment and all to play for.' Nick Garner is founder of Oshi.io casino, a successful Curacao-licenced Crypto/Fiat money operator.  He previously worked as search manager for Betfair,... Read More
Article
• December 4, 2018
By Affiverse
RISQ integrates innovative Thunderbite marketing tool into iGiP
Igaming insurance platform RISQ has partnered with Thunderbite, the in-app player engagement solution aimed at boosting retention and cross-selling. Thunderbite’s marketing tool attempts to increase player engagement and maximise returns... Read More
Article
• November 30, 2018
By Affiverse
Content is king: Why affiliates should harness the power of content marketing
Defined by the Content Marketing Institute as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the... Read More
Article
• November 19, 2018
By Affiverse
How to manage SEO penalties on your affiliate site
If you’ve noticed a sudden dip in your traffic rankings, then you may have incurred a penalty on site. Penalties can seriously affect the amount of traffic that’s coming to... Read More
Article
• November 12, 2018
By Affiverse
Affiliate Opinion: ‘Business as usual’, as marketers stick with Facebook after data breach
At the tail-end of September, the data of at least 50 million Facebook users was found to be at risk, after attackers exploited a vulnerability allowing them access to personal... Read More
Article
• November 9, 2018
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Revpanda Group and All-in Global logos on a teal acquisition graphic.
Article
Revpanda Group Acquires All-in Global and Scales CRAIG, an AI Localization Platform
Revpanda Group has confirmed its acquisition of All-in Global, the iGaming localization company founded by Roy Pederson 18 years ago. The deal forms part of Revpanda Group’s wider plans to...
World Cup 2026 marketing funnel with search, creators, streaming, retail and fan engagement.
Article
World Cup 2026 Marketing Turns Soccer Discovery Into a Digital Funnel
World Cup 2026 marketing will not stop at the final whistle. Fans will search for rules, watch clips, follow creators, open streaming platforms, buy local merchandise and discover clubs long...
Podcast
How AI is Democratising and Personalising Affiliate Program Management
What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow,...
Cloudflare Radar graphic showing bot traffic testing affiliate attribution.
Article
Cloudflare Bot Data Raises New Questions for Affiliate Attribution
Cloudflare Radar data shows that automated traffic now accounts for a major share of web page requests, adding pressure to how marketers read traffic quality, attribution, and conversion data. The...
Meta AI search and Instagram live shopping graphic with Facebook, Instagram and Meta logos.
Article
Meta Expands AI Search and Live Commerce Tools Across Facebook and Instagram
Meta has introduced new AI search tools for Facebook and expanded its live commerce ad products across Facebook and Instagram, giving brands, creators and affiliates more ways to connect discovery...
UK under-16 social media ban graphic showing restricted social media logos and advertising impact.
Article
UK Under-16 Social Media Ban Raises New Questions for Advertisers and Affiliates
The UK government confirmed on 15 June 2026 that it plans to ban under-16s from accessing social media platforms, a move that could reshape youth-focused advertising, creator partnerships, social commerce,...
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