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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
TikTok launches avatars for use in clips
TikTok has launched avatars for creators to use in clips. Building off of Apple’s Memoji, these cartoonish, 3D animated avatars replace your face on the screen and capture your emotions... Read More
Article
• June 8, 2022
By Affiverse
TikTok Ads Beta Introduced for Partners
TikTok has recently been very quietly introducing a search ads beta for certain TikTok partners. This is a way for advertisers to reach a whole new audience of customers on... Read More
Article
• June 6, 2022
By Affiverse
Subscription Service and Playlists Launched by TikTok
TikTok has introduced a new subscription service in their attempt to up their creator monetisation services. This is being piloted by a new comedy series by content creator Jericho Mencke,... Read More
Article
• June 3, 2022
By Affiverse
TikTok’s latest feature, “clear mode” could be a problem for affiliate marketing
The popular social media app, TikTok, has released its “clear mode” feature, which has got a lot of people talking. The point of clear mode is to offer the user... Read More
Article
• June 2, 2022
By Affiverse
Jack Dorsey officially steps away from Twitter, paving the way for Elon Musk?
The story of Twitter’s fate trudges on, with Elon Musk’s plans to buy the social media platform put on hold. There has been no movement in the buying out of... Read More
Article
• May 26, 2022
By Affiverse
TikTok creators have redefined “influencers”: what does this mean?
TikTok has released a study on influencers on their Creative Centre, posing their theory for what makes an influencer in 2022 and why the “traditional influencers’” way of doing things... Read More
Article
• May 23, 2022
By Affiverse
Dolphin: a new solution for your Facebook ads
Working with Facebook ads takes a lot of time: audience research, setting up and managing ads, there’s plenty of administration and tasks that can be time consuming to manage as... Read More
Article
• May 19, 2022
By Affiverse
How you can use TikTok for B2B marketing
It’s obvious that TikTok is a great marketing tool. People are marketing everything from random Amazon items to Shein clothes and new books to great virality. But is it any... Read More
Article
• May 18, 2022
By Affiverse
Spam accounts cause Elon Musk to pause Twitter deal
Elon Musk has halted his planned purchase of Twitter temporarily until he can gain clarity on how many accounts on Twitter are spam accounts. After Twitter filed earlier this month... Read More
Article
• May 17, 2022
By Affiverse
How Banks Can Leverage Marketing Partners to Drive Growth
The banking landscape has fundamentally shifted. Traditional institutions now compete not just with each other, but with nimble fintechs, digital-first challengers, and tech giants entering financial services. In this environment,... Read More
Article
• May 16, 2022
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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