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Lee-Ann Johnstone
In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sat down with Tautvydas Vasiliauskas, Head of Marketing at FirstPromoter, to explore how artificial intelligence is changing affiliate marketing, from improving productivity and automation to creating new challenges around fake partners, fake content, scalable fraud, and affiliate partner vetting.
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How Teams Can Scale Affiliate Programs Smarter and Faster with AI
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
By Affiverse
AI for Non-Techies: How to Leverage Automation Without Losing Creativity
In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI... Listen Now
Podcast
• March 13, 2025
By Affiverse
How CSS Publishers Can Boost Your Affiliate Program Sales
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing.... Listen Now
Podcast
• March 6, 2025
By Affiverse
SEO Volatility & Affiliate Growth: How Publishers Are Adapting
In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI,... Listen Now
Podcast
• February 27, 2025
By Affiverse
The Art of Media Buying and How That Fits Into Your Affiliate Program
In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore... Listen Now
Podcast
• February 20, 2025
By Affiverse
Simplifying Complex Strategies: Growing an Audience to 25 Million Followers
In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally... Listen Now
Podcast
• February 13, 2025
By Affiverse
The Affiliate Marketing Playbook: Key Insights from This Season’s Guests
Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the... Listen Now
Podcast
• February 6, 2025
By Affiverse
Adult Affiliate Marketing Strategies
Content Warning: Adult Themes – This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and... Listen Now
Podcast
• January 30, 2025
By Affiverse
Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies
This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with... Listen Now
Podcast
• January 23, 2025
By Affiverse
Secrets to Building Loyal Affiliate & Customer Audiences
In this episode, Lee-Ann interviews Holly Hayes, the trailblazing creative personal brand strategist and social media guru responsible for the global growth of Diary of a CEO – Steven Bartlett’s... Listen Now
Podcast
• January 16, 2025
By Affiverse
How To Plan Your Affiliate Growth Strategy For 2025
Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work... Listen Now
Podcast
• January 9, 2025
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Meridian logo linked to Innovation, Transparency and Actionability icons in a navy editorial-style graphic.
Article
Google Meridian for Affiliate Marketers: A Practical MMM Guide
Google Meridian can help affiliate marketers measure channel contribution and make better budget decisions without tracking individual users. Google’s free, open-source marketing mix modeling framework uses aggregated time-series and geographic...
TikTok monetization graphic with Creator Rewards, Shop Affiliate and Brand Deals.
Article
TikTok Creator Monetization Guide: Rewards, Shop Affiliate and Brand Deals
18 MINS READ
TikTok creators have several ways to earn from their content, but each monetization method rewards something different. The Creator Rewards Program pays eligible creators for qualified video performance. TikTok Shop...
Podcast
AI, Affiliate Fraud and the New Era of Partner Vetting
AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud. In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone...
TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Google and YouTube analytics dashboard showing affiliate traffic separated into its own reporting category.
Article
Google Separates YouTube Affiliate Traffic From Organic Reporting
Google has changed how YouTube affiliate traffic appears in Merchant Center, separating interactions with commission-eligible products from organic reporting. The update took effect on August 24, 2026, and may cause...
Article
X to Replace Creator Revenue Sharing With Original Content Rewards
X will retire its Creator Revenue Sharing program on September 7, 2026, and begin rolling out applications for a replacement called Original Content Rewards the following day. The new program...
YouTube Partner Program graphic with shopping and creator revenue icons.
Article
YouTube Raises YPP Thresholds and Adds $500 Affiliate Boost Bonus
From February 1, 2027, YouTube will double the watch-time and Shorts-view thresholds for new creators seeking advertising and Premium revenue through the YouTube Partner Program. Applicants will need 8,000 qualified...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
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