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Lee-Ann Johnstone
Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account Management at Semantic Labs, to explore how performance-driven affiliate marketing intersects with human relationships, sensitivity, and trust. Tali shares her journey from fundraising at Greenpeace to leading high-impact digital marketing campaigns, showing how empathy, accountability, and clear communication support stronger affiliate partnerships.
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Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
What Happens When You Turn Affiliate Marketing Into a Games League
When Creators and Affiliates Stop Being Different Budget Lines
By Affiverse
Affiliate Marketing Podcast: Branded SEO
In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with Matthew Hughes, Editor in Chief at Top Business Tech. They discuss what branded SEO is and... Listen Now
Podcast
• October 28, 2020
By Affiverse
Affiliate Marketing Podcast: Customer Culture and Affiliate Management
In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with 10Bet‘s Head of Affiliates Yotam Peretz and Head of VIP Gali Hartuv. They discuss VIP and... Listen Now
Podcast
• October 20, 2020
By Affiverse
The Affiliate Marketing Podcast: Marc Wood (1account)
In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks to Marc Wood – Sales and Marketing Director for 1account. The two discuss the following: How 1account's age... Listen Now
Podcast
• September 17, 2020
By Affiverse
The Affiliate Marketing Podcast: Martyn Hannah (Ghostfoundry)
In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with content marketing expert Martyn Hannah – Founder of Ghostfoundry. The two discuss the following: Content managers... Listen Now
Podcast
• August 28, 2020
By Affiverse
Rightlander and Lee-Ann Johnstone on the role of compliance in affiliate marketing
Recently, Affiverse CEO Lee-Ann Johnstone sat down with affiliate marketing compliance specialist Rightlander. She spoke to Marketing Manager Shenaly Amin, as well as Product Advisor Brean Wilkinson. As well as... Listen Now
Podcast
• August 19, 2020
By Affiverse
The 3 Questions Podcast: Stacy L. Carlson, Smile
In this episode of The 3 Questions Podcast, Lee-Ann Johnstone sits down with Stacy Carlson of Smile. Stacy is involved in the operations of TextExpander, a content marketing tool used... Listen Now
Podcast
• August 13, 2020
By Affiverse
The 3 Questions Podcast: Neil Walker, Engage
Hi, hello – we have another episode of The 3 Questions Podcast for you. Today, Lee-Ann Johnstone sits down with Neil Walker of Engage. Engage is a new tool on... Listen Now
Podcast
• July 28, 2020
By Affiverse
The 3 Questions Podcast – Digital Marketing Experts Martin Calvert & Sharon McFarlane
In this edition of The 3 Questions Podcast, affiliate marketing veteran Lee-Ann Johnstone caught up with Martin Calvert and Stuart McFarlane. Martin is the Marketing Director for ICS Digital, while... Listen Now
Podcast
• July 7, 2020
By Affiverse
The 3 Questions Podcast: Kim Hultman and Tobias Svensen, CasinoGrounds
Earlier this month, CasinoGrounds Co-Founder Kim Hultman raised €47,000 to aid the fight against COVID-19. Hultman achieved this through a 24-hour charity live stream. He and a friend Blanco, a... Listen Now
Podcast
• June 25, 2020
By Affiverse
Three Questions Podcast: Atanas Tanev, WEBSA Ltd.
In this edition of the Three Questions Podcast, Lee-Ann Johnstone speaks to Atanas Tanev. Atanas is the owner of WEBSA Ltd. Atanas has already spoken about two of the affiliate... Listen Now
Podcast
• April 21, 2020
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Article
Affiverse Media Acquired by Ace Alliance, Part of the Revpanda Group
A New Chapter Begins for One of Affiliate Marketing's Leading Independent Publications AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Podcast
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that...
Meta graphic showing Instagram, Facebook and WhatsApp grouped under one brand.
Article
Meta Launches Paid Plus Plans for Instagram, Facebook and WhatsApp
Meta has launched paid Plus plans for Instagram, Facebook and WhatsApp, adding a new subscription layer to apps that creators, brands, affiliates and social media teams already use every day....
Podcast
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and...
Google AI Search Guidelines graphic with Affiverse blog frame.
Article
Google’s AI Search Guidelines: What Affiliates Need to Know
Google’s latest documentation gives marketers a blunt message: AI Search won’t reward shortcuts. The new Google AI search guidelines show that AI Overviews and AI Mode still rely on crawlable...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
Podcast
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing...
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